September Newsletter Content
  • Introduction
  • Green Masters Program
  • Conference Corner
  • Forward Careers Training Grants
  • Sustainability Events
  • In the News
  • Inspiration Corner
Welcome Jessica!

Hello! My name is Jessica Stoll, and I recently joined the WSBC team! I was born and raised in Evansville, IN and later attended Xavier University in Cincinnati, Ohio for my undergraduate degree. While there, I majored in Economics and Sustainability with a minor in Environmental Studies. I also had the exciting privilege of studying abroad and going on a number of service-immersion trips, which is how I became interested in environmentalism and sustainability. After graduating, I did a year of service with AmeriCorps VISTA at the City of Indianapolis Office of Sustainability. I assisted the office with community resiliency, natural disaster planning, the Carbon Disclosure Project, energy benchmarking, and stakeholder engagement. I recently moved to Milwaukee for the Trinity Fellows Program at Marquette University. This is a 21-month program dedicated to social and economic justice alongside completing a master’s degree. I am studying Public Service and Nonprofit Management, and I will be with WSBC as a graduate assistant throughout the entirety of the program. I will be coordinating WSBC membership, helping with conference planning, and assisting with other operations. In my free time, I enjoy yoga, biking, gardening, traveling, and exploring everything Milwaukee has to offer. I am so excited to begin working with WSBC!
2020 Green Masters Program is OPEN!
The deadline for returning businesses to apply is fastly approachingapply ASAP!

Want to learn more about the Green Masters Program or how to leverage your ongoing participation? Join us this Thursday at 2pm for a webinar HERE.

Interested in using the GMP to benchmark against other businesses in your sector? You can purchase a dashboard for $100 or you can refer business to the program and get one free. Purchase a dashboard on 03 HERE.

Any returning business that can’t pay the application fee is encouraged to still apply. It’s $100 for returning business through September and $250 in September. Free for any new businesses through October.

If you would like to learn more about past Green Masters Companies, view the 2019 Blurb Sheet. To learn how to best leverage the program or your participation, please watch this recorded webinar.

2020 Conference Corner

WSBC's 2020 Virtual Conference will take place
11 AM to 5 PM on December 8th & 9th!

Our virtual event will be a combination of live sessions and pre-recorded material, with ample opportunity for networking and collaboration. This year's conference is organized into two days, featuring two content paths:

Business Leadership Path:
  • Profit Track: The business case for sustainability hasn’t been stronger. Not only are employees, stakeholders and investors demanding it, the opportunities for cost savings, growth and innovation are well documented. This track will explore the 21st Century Business Case for sustainability and why now, more than ever, is it critical to act.
  • People Track: Your people matter. Your impact on society matters. This track will focus on the human side of sustainability. How to engage your workforce in this moment and be a responsible participant in the stake for equity and human health.

Sustainability Professional Path:
  • Persuasion Track: Weather needing buy in from your leadership team or from fellow employees, it takes skill to influence others to have a stake in sustainability. This track is designed to equip professionals with skills needed to reach critical mass for sustainable cultures
  • Planet Track: Sustainability has long been about reducing your environmental footprint; however, the conversation today expands beyond efficiency to climate and carbon, metrics that matter, and to how to engage your stakeholders in your planning and prioritizing.

Registration will go live in October—stay tuned for more details!
Forward Careers Training Grant applications are now open for Fall 2020 and Spring 2021!
When employees lack needed training, businesses experience skills gaps. A company’s ability to retain employees, grow and prosper can be compromised. Our Incumbent Worker Training (IWT) program may be just what you need to help train your existing employees, to increase productivity and boost your company's competitiveness. Under the Workforce Innovation and Opportunity Act (WIOA), the IWT program provides both employees and employers with the opportunity to build and maintain a quality workforce and increase competitiveness. It is a type of work-based training and upskilling designed to ensure that employees of a company can acquire the skills necessary to retain employment and advance within the company, or to acquire the skills necessary to avert a layoff.

Open to: Any industry sector.

Amount: Based on available funds, the maximum award amount may not exceed $10,000 per business per program year.

Fall Deadline: 12 pm on Friday, September 18, 2020

Spring Deadline: 12 pm on Friday, November 20, 2020

Sustainability Events
Wisconsin Clean Cities' Sustainable Transportation Series

Virtual | Thursdays at 1 PM
September 24 through October 15

Join Alliant Energy, the City of MadisonMadison Gas and Electric and Wisconsin Clean Cities for Sustainable Transportation, A Virtual Educational Series for Fleets, beginning one week from today! Join us at 1 p.m. Central each Thursday during the six-week series for a virtual educational session on a variety of sustainable transportation topics with the top experts in the industry. The virtual series is free, but registration is required.
Green Masters Program Informational Webinar

September 24 | 2 - 3 PM
Sustainability has evolved and more manufacturers are recognizing improved performance from paying attention to it. This webinar is focused on how you can use the Green Masters Program as a tool to add value to your organization. 

The Green Masters Program is action manager for sustainability that offers recognition, benchmarking and self-certification. It helps translate sustainability success into business success and gives you a way to organize and share information with your employees, supply chain, and customers. Whether your business has a sustainability program or not, the Green Masters Program is a tool that can help move your organization forward. It provides a framework for developing systems for your programming and overall engagement. 
Women In Sustainability
Retreat for Self Success

Virtual | September 30

This WIS retreat is designed to provide a space for you to reflect, a time for you to reset, and an opportunity to reevaluate what is most important now and who you want to be in this new normal. All while connecting and building connections with a safe and supportive group of professional women working to advance sustainability!
Slipstream October Energy Webinar Series

October 6, 14 & 21 | 11:00 am

The Customers First! Coalition and Slipstream are partnering to bring you a series of three, free energy webinars in October 2020 to help educate and facilitate conversation among Wisconsin energy stakeholders.

On October 6, 2020, our Equity and Clean Energy webinar will build a conversation around ensuring equitable access to clean energy technologies and programs. We are honored to have Wisconsin Lieutenant Governor Mandela Barnes providing featured remarks for this webinar. 

The following week, we'll focus on the role buildings play in meeting carbon reduction goals during our October 14, 2020, webinar, Building Toward Zero Carbon with Grid Flexibility.

Lastly, in the midst of the presidential debates and thirteen days out from Election Day, we're bringing you a conversation about energy policies and politics. You won't want to miss our fast-paced conversation on October 21, 2020, Energy Winners and Losers. 

Transformation 2020

October 14 | 4 - 6 PM

With the unexpected challenges that our world has experienced in 2020, we have the opportunity to think about how we can transform, challenge the status quo, and drive our industry towards more sustainable and healthy buildings. As we step into this transformative period, it is essential that we bring together the USGBC pillars of sustainability, resilience, equity, and health to ensure a better built environment for all.

Join us on October 14th for the capstone Transformation event. Keynote speaker, Katie McGinty, Vice President & Chief Sustainability, Government and Regulatory Affairs Officer at Johnson Controls will reflect on the key themes of sustainability, resilience, equity, and health and how the built environment needs to adapt and transform to the new normal. We will celebrate the Focus on Energy New Construction Trade Ally award recipients, and we will wrap up the program by breaking into discussion groups to dig deeper into how we can continue to move Wisconsin towards a more sustainable future. After all, healthy people in healthy places equals a healthy economy.

Visit the registration page for details and to secure your virtual seat!
Federation of Environmental Technologists Environment 2020 Conference

Virtual | Tuesday & Thursday Afternoons
October 20th, 22nd, 27th and 29th

​FET's Conference Committee and Board of Directors are working on final details for a VIRTUAL CONFERENCE instead (online only). Various educational sessions are being finalized for these dates: Tuesday afternoons October 20th and 27th, and Thursday afternoons October 22nd and 29th. ​ For more information, visit the FET webpage.
Webinar: Profit Through Sustainability

November 3 | 10:00-11:30 AM

This session will focus on the profitable part of sustainability and will introduce participants to an open source calculator tool by Bob Willard. In the session we will demonstrate how to estimate the magnitude of cost savings and profit improvement you can achieve in your business through the implementation of basic sustainable principles.

The webinar will help you identify profit loss through inefficient use of energy, material and human resources.
Wisconsin Business Leadership Roundtable: Leading on Climate Change in Transformative Times

Virtual | November 18 | 9:00 - Noon

C-suite level leaders from Wisconsin businesses will gather for a visionary virtual conference to kickstart a dialogue about leading on climate change in today’s transformative times. Hear from other C-suite leaders about how they are lowering their carbon footprints and positioning their businesses to lead on addressing societal challenges.

If your company leadership would like to participate in this event, please email Jessy at
In the News
A business model canvas for the 21st century

The well-known Osterwalder and Pigneur business model canvas does not capture the interconnectedness and complexities of the living ecosystems that businesses are inherently entangled in today. It is high time to acknowledge that it requires an urgent update for the world we live in; one that defines business success far beyond the net value of the two boxes at the bottom (revenues and costs).

Reuse and refill: The model that will help consumers quit single-use plastics

As citizens and governments wake up to the plastic pollution problem, they’re turning to business to solve it. In response, companies are trying to craft new approaches to plastic, but one solution — the reuse and refill business model — stands out for its potential to shift consumer behaviors while unlocking new revenue streams and cost savings for companies.
How can businesses accelerate circular economy progress beyond Covid-19?

Earth Overshoot Day - the date at which humanity has used all available natural resources for the year - came almost a month later in 2020, largely as a result of Covid-19. But how can companies innovate and actuate to deliver lasting, holistic reductions in their environmental impact going forward? That was the key point of discussion for edie’s most recent webinar—read more and watch the webinar today!
Inspiration Corner
Decade to Deliver on UN Sustainable Development Goals

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.

The UN SDG Action Manager is now live, allowing for businesses to assess their efforts and alignment with the UN SDG. Watch an informational clip here, learn specifics about the SDG program here, and access the Action Manager below!