WTVY Added Value - August 2022

FOOTBALL IS BACK

WITH MASSIVE REACH FOR ADVERTISERS

The University of Georgia Bulldogs are the defending national champions, but the Alabama Crimson Tide and many other teams enter the 2022-23 season with hopes of preventing a repeat.

We know audiences will be watching. Last season, the SEC on CBS delivered 9 of the Top 10 most watched sports telecasts and regularly delivered tens of thousands of viewing households across the Wiregrass as shown in the chart below.

But, this is not just a college football market. NFL on CBS and NBC Sunday Night Football consistently attract audiences that surpass the market's #1 regular non-sports program - WTVY News 4 at Six.

FRIDAY NIGHT FOOTBALL

Varsity football is also incredibly popular throughout the Wiregrass, and our weekly highlight show, "Friday Night Football," returns Friday nights at 10 p.m. starting August 19th.

Plus, watch live game broadcasts from different schools every Friday at 7 p.m. on WTVY Channel 4.6 MeTV, produced in partnership with Tyree Entertainment.

>> DOWNLOAD THE JULY 2022 WTVY AUDIENCE HIGHLIGHTS <<

WHAT'S TRENDING? Here were the Top 10 individual articles on WTVY.com last month:

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WTVY NEWS 4 AT SIX DELIVERS DOMINANT REACH AND VALUE

This is a slide from the WTVY Audience Highlights - July 2022. During July 2022, this is what WTVY News 4's audience looked like at 6:00 p.m. versus the Top 20 cable channels. One ad during WTVY News 4 at Six has the potential to reach more than running a schedule with dozens of ads across cable.

NEWS 4 NOW: Streaming now!

News 4 Newscasts - Same as TV

News 4 Now Weather Extra - Daily - 2:30p

News 4 Now Headlines at Nine - Weekdays - 9p

News 4 Now What's Trending - Tues - 11a

News 4 Now Wiregrass Weekends - Thurs - 11a

We also stream breaking news and severe weather coverage as it's happening.

WATCH LIVE & ON DEMAND

WE'RE HIRING!

A NOTE FROM WTVY'S VICE PRESIDENT & GENERAL MANAGER

THANK YOU!

I create this newsletter each month to help give you insights on what we're seeing from audiences in the Wiregrass and other notes of interest.

Thank you for reading and I welcome your feedback!

Robby Thomas

rthomas@wtvy.com

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Disclaimer: All advertising, production services, consulting services, and digital management services sold or offered by Gray Television Group, Inc. or Gray Media Group, Inc. (collectively “Gray”) are subject to Gray’s Standard Terms and Conditions available at www.gray.tv/advertising.