What's New This Month

Roses are red, violets are blue, we love being a resource for you! 

It’s Black History Month, and Valentine’s, too–

We value the growth and bonds built with you.


February is all about nurturing relationships. Whether we are honoring the legacy of Black pioneers in our industry or strengthening the partnerships we share today, staying informed is the best way to lead with confidence. By staying on top of market shifts, you can better guide your clients and ensure long-term loyalty and success.


We hope you feel the love this month!


Best regards,

Rachel Showalter, Agency Operations Manager

Fraud Prevention is a Hidden Key to Housing Affordability

While interest rates and inventory often dominate the housing debate, fraud prevention is a critical factor in keeping homes affordable. In this article, Chris Morton of ALTA explains how the title industry acts as a vital line of defense against wire fraud, deed forgery and identity theft—risks that can otherwise drive up costs for everyone. 

Show Your Employees You Love Them

Share the love this season! Showing your team they are valued doesn't have to be complicated, and it's one of the best ways to boost morale and reduce turnover. From simple gestures like handwritten thank-you notes to more impactful benefits like mental health support and floating holidays, intentional appreciation builds a culture where employees actually want to stay. By adopting a few of these heartfelt habits, you can create a more productive workplace. 

Celebrating Black History Month: Anderson Brown’s Real Estate Dynasty

In honor of Black History Month, explore the story of Anderson Brown, the son of formerly enslaved people who built a real estate empire in Charleston, WV, to empower his community. Despite facing systemic segregation, Brown developed nearly 100 properties and created "The Block," a vital social and economic hub for Black residents. Read the full story here.

Innovation

The mortgage industry’s outdated "point-and-click" software is creating unnecessary stress and errors that basic AI cannot fix, according to Sun West Mortgage CEO Pavan Agarwal. He argues that the industry must shift to "transactional AI"—systems that understand a user’s goals rather than making them hunt through endless menus. By focusing on intent and accuracy, this shift could make getting a loan faster and more reliable. Get a clear breakdown of the proposed tech evolution here.

Mortgage Trends

Reverse mortgages could become more affordable for seniors under new proposals to reduce upfront fees and simplify the application process. The Mortgage Bankers Association is urging HUD to lower insurance costs, expand access to usable equity and modernize appraisal and counseling rules. 

Professional Development

Real estate professionals can now sharpen their stage presence through the Industry Speaks Academy, a new platform founded by industry leader Michelle Berman-Mikel. The academy offers personalized coaching, peer feedback and specialized training modules to help agents and executives command a room and grow their personal brands. Learn more about the platform here.

Market Highlights

West Virginia homeowners are facing more expensive escrow payments. The "hidden" costs of taxes and insurance have surged 32% since 2019. New data shows that these costs now account for a quarter of the average monthly mortgage payment in the state, creating unexpected financial strain for many households. If this trend continues, understanding these rising costs will be essential for maintaining home affordability through 2026. Learn more here.

Make Customers Feel Like Your One and Only

In the spirit of Valentine’s Day, we’re reminded that our industry is built on lasting relationships. Beyond the transaction, small gestures of appreciation can strengthen your network and build long-term loyalty. Here are a few ways, from this article, to show your clients some love:


  • Anticipate Intent: Look beyond credit scores or title searches. Understanding a client’s long-term goals helps you provide tailored advice and builds deeper trust.
  • Celebrate the "Home-Anniversary": A personal note sent one year after closing is a simple way to stay top of mind for future refinances or referrals.
  • Be the Local Expert: Share updates on property tax changes or community news to position yourself as a trusted advisor, not just a service provider.
  • Personal Touches: Simple gestures, such as offering coffee or a comfortable environment during transactions, show you value their time and business.


Have a successful and relationship-filled month! Reach out to the team at West Virginia Bankers Title for all your title insurance needs.