Is AI-powered SEO your friend or foe? This article dives into the debate, showcasing how AI tools boost SEO with benefits like efficiency, deeper insights, personalized optimization and predictive analytics. But watch out for challenges like relying too much on algorithms, creating duplicate content and ethical dilemmas. The key? Make AI your partner, focus on quality content and stick to SEO basics. 

Mortgage rates are showing a tiny bit of mercy, dipping just below 7%. But don’t celebrate yet—prospective buyers are still wrestling with lofty housing prices and a slim inventory. While 30-year rates edged down to 6.99%, 15-year rates dropped slightly to 6.29%. Despite some easing, rates are near two-decade highs, squeezing buyers' budgets. Economists predict rates may hit around 6.5% by 2025. Let’s hope these predictions ring true. 

TikTok isn’t just for entertainment anymore; it’s now a hotspot for mortgage advice. With millions of homebuyers tuning in, influencers share quick tips on everything from interest rates to loan estimates. These videos can be engaging, but consumers shouldn’t rely solely on social media for crucial decisions. It’s a great way to learn the basics, but clients should consult industry experts before making any major moves in the housing market.

In today's real estate scene, sellers enjoy a slight edge, but it's not a straightforward win. The market's equilibrium swings with supply and demand—abundant listings favor buyers, while sparse inventory benefits sellers. However, sellers face their own dilemmas, such as whether to purchase in a pricey market. The market's intricacies, coupled with conflicting data and consumer sentiment, create uncertainty for both buyers and sellers.