RESOURCE GUIDE HIGHLIGHT:
New Resource Guide Entries!
We are continually adding to the WWLDO Resource Guide to help shelters, animal rescue professionals and volunteers as they work hard to save lives. Here are a few of our most recent entries:
Community Outreach - Connecting with local Scout Troops is a great way for shelters to get young people involved in animal welfare. Shelters can partner with local troops as a place where scouts can earn service badges. Additionally, Eagle Scouts and GS Silver/Gold Award Scouts can complete projects such as making cat perches, building walking trails, or designing and making enrichment toys for shelter pets.
Fundraising - Shelters can’t operate without adequate funds and that means constant fundraising. It’s not easy to have to keep asking supporters for help but Social Media does offer some creative solutions. Some shelters run Dollar Donation Wednesdays asking followers to donate just one dollar every Wednesday. These funds quickly build up for shelters with a large following.
Facebook Birthday Fundraisers are another great way to support animal welfare. Shelters can encourage supporters, donors, friends, and family members to celebrate their birthdays online by hosting a shelter fundraiser. Facebook doesn’t take fees for nonprofit fundraising, so 100% of donations goes to helping animals.
Marketing Dogs - Asking adopters to post photos of their newest family members on social media is a great way to encourage pet adoptions. Photos and stories that show how well rescue dogs are settling into their new homes can inspire others to visit their local shelter when looking for a new dog rather than purchasing from a breeder.
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