RESOURCE GUIDE HIGHLIGHT:
Online Auctions Make Great Fundraisers
Online auctions have the potential to be huge fundraisers for animal shelters, especially those that have an active base of supporters who will share and bid. These fundraisers are also a great marketing tool for businesses that donate items.
Although it is a lot of work, auctions can be run simply and for free on a shelter’s Facebook page. This is a good way to test the waters. For the first auction, you should offer only a few items as things can get confusing quickly if you don’t have solid, clear rules. Just google “how to run a silent auction on Facebook” to find lots of guidance.
Using a host service will enable you to make much more money. The Franklin County Humane Society, Missouri combined its online auction hosted by RallyUp with a 50/50 Raffle and raised $72,628 to benefit homeless animals. When a shelter’s auction is being hosted it frees up staff and volunteers to focus on collecting donated items. Ideas for auction donations include gift cards, vacation rentals, baskets of like items (these seem to do well but require local pickups or expensive shipping), business donations (these are great if you can get the companies to ship items to the winners), pet services (such as dog grooming, obedience training, pet sitting or dog walking), and people services (such as nail salons, tax preparation, and massage), handmade items, and experiences such as wine tasting or kayaking trips.
Following are just a few popular host services:
Givebutter.com offers free auction software for nonprofits. The software allows supporters to easily browse and track items and bidding takes just one click.
Networkforgood.com offers an auction service as part of its nonprofit fundraising package.
BetterWorld.org is a free service for nonprofit fundraising that can host online events like auctions.
There are lots of other services and it’s important to pay attention to the details. Most offer free demonstrations. Be sure to ask lots of questions before making a decision on which one would work best for your shelter.
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