How to Match Your Capabilities Statement

to the Needs of Clients You Want to Attract

Presented by: Diane Sears, Programs Director, WBEC Florida

When: Tuesday, Feb. 18, 2025 | 1 to 3 p.m. ET

Location: National Entrepreneur Center, 3201 E Colonial Dr, Orlando, FL

Cost: $10

You're ready to scale your small business with new corporate or government contracts, but sometimes you feel like you're banging your head against a wall. You know you have the know-how, but you haven't captured the buyer's interest.

It might be time to look at your Capabilities Statement. This one-page bio for your business gives your potential buyers a snapshot look at what you can do. How can you make it so effective that people understand your business in just seconds?

In this workshop, you'll learn:

• Why it's important to have a Capabilities Statement if you don't already.
• Essential information to include and how to fit it on one page.
• How to create multiple Capabilities Statements tailored to your different products, services, markets, industries or target customers.
• How to use your Capabilities Statement as a marketing tool.
• How to direct your team members to use the Capabilities Statement.
• How other small businesses have used their Capabilities Statements to get the contracts they want.

Come join us for this fun, interactive session! Bring your Capabilities Statement or some ideas to share.

Cracking the Code: How You Can Secure

Corporate Contracts More Quickly

Did You Miss the Seminar Last Month in Orlando?

This is Your Second Chance

Join WBEC FL for this In-Person Event Feb. 26 in Tampa Bay

When: 1 to 3 p.m. Wednesday, February 26, 2025

Where: TBD in the Tampa Bay area

Cost: Complimentary. Light refreshments and beverages will be served. 

Did you know that 86% of B2B buyers don’t see any difference between vendors? Fortunately, there is a formula to impress buyers and leave a lasting impression during those networking events and sales meetings.

Our guest speaker, who is joining us from Toronto, Canada, spent 20 years buying services for giants like Pepsi, Pizza Hut, Frito-Lay, Diageo, Playtex and BIC. Now she teaches small business owners how to sell to corporations.

Here's what some participants said they learned from Chala's presentation after the Orlando session:

• Ways I can tailor my pitch to who I'm speaking with and add their context to what I say.
• Stop talking about myself and what we do, and become obsessed with a client problem.
• 3 questions to ask myself to niche down on my short pitch.
• Focus on one industry at a time as my target market.
• Take a shotgun versus cannon approach.
• I really appreciated the interactive piece! It was helpful to hear everyone's feedback.

ABOUT THE SPEAKER

Chala Dincoy, CEO and founder of The Repositioning Expert, is a marketing strategist who helps B2B professional service companies change their messaging to attract more corporate decision-makers. In her former life, Chala was an award-winning marketer at several major corporations for 20 years. Now she's a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS and Fox, and a speaker at international industry conferences.

June 23-26, 2025

Be Intentional About

Your Social Media Posts

If you are like most small business owners, you’ve been running your company and not paying too much attention to your LinkedIn profile and pages. 

A solid LinkedIn presence can help you target new clients and get the lowdown on your competitors. Publishing content on LinkedIn can give you expert status to make you and your business stand out.

Here are five things you can do to make the most of your LinkedIn profile and improve your visibility:

1. Update your photo. If it’s more than five years old, get a new one. This is the first thing people see, so make it count.
2. Join groups. Be strategic. Which groups can you count on for industry expertise, thought leadership, innovation and creativity?
3. Use multimedia to your advantage. Link your profile to your videos, PowerPoint presentations, and photos of your events, awards and accomplishments.
4. Review your LinkedIn URL. First name/last name usually work, but if you have a common name then consider adding a middle name or a title such as such as Speaker, such as NancyGAllenSpeaker.
5. Rethink your headline/title. LinkedIn defaults to your current job title. You can change that. Be creative! You can even ask ChatGPT or another AI tool to help pull words from your resume for a more exciting title.

Want to learn more? Read the other five tips from Chapter #11 in The Decision to Scale: 25 Tips for Women-Owned Businesses Looking to Grow by our President and CEO, Nancy G. Allen. All proceeds from the book go back to WBEC Florida to support small businesses.

Nominate Your Company

for Recognition as One of the

50 Fastest-Growing This Year

Deadline to apply: February 17, 2025

Honors presented: May 7-9, 2025

The Women Presidents Organization (WPO) and JPMorgan Chase Commercial Banking are seeking nominees for the 50 Fastest Growing Women-Owned/Led Companies™ ranking. First launched in 2007, the annual 50 Fastest list celebrates the size and growth of women-owned or -led companies worldwide, recognizing their contributions to innovation, economic development and job creation across industries.

This year's 50 Fastest honorees will be recognized at the WPO Entrepreneurial Excellence Forum on May 7-9, 2025 in San Antonio, Texas. 

There is no fee to apply. Applicants and previous honorees may re-apply each year and are not required to be WPO members. 

Read the press release

Apply for the award

WBEC Florida and WBENC Anti-Discrimination Policy

As a community of entrepreneurs, corporate executives, and economic development thought leaders, WBENC and the WBEC Florida Regional Partner Organization are committed to the elimination of discrimination in all areas of business and the provision of equal opportunity when accessing capital, contracts, and contacts. In compliance with state and federal laws and regulations, we do not discriminate on the basis of age, color, disability, gender identity or expression, marital status, national origin, race, religion, sex, sexual orientation, or veteran status in any of our policies, procedures, or practices. This anti-discrimination policy covers admission and access to, and treatment, in all programs and activities.