January 10, 2025

Cracking the Code for Corporate Contracts

Join WBEC FL Special Event January 21 in Orlando

Oops, we had the date wrong in our original e-mail! Note that the event is correct here.

When: 1 to 3 p.m.Tuesday, Jan. 21, 2025

Where: National Entrepreneur Center (NEC), 3201 E. Colonial Drive, Orlando, FL 32803, at Fashion Square Mall

Cost: The event and parking are complimentary. Light refreshments and beverages will be served.

Did you know that 86% of B2B buyers don’t see any difference between vendors? Did you also know that it takes only seven seconds to make a first impression? Fortunately, there is a formula to impress buyers and leave a lasting impression during those networking events and sales meetings.

Our guest speaker, who is joining us from Toronto, Canada, should know ... she has spent 20 years buying services for giants like Pepsi, Pizza Hut, Frito-Lay, Diageo, Playtex and BIC. Now she teaches small business owners how to sell to corporations.

In this hands-on dynamic session, you’ll:

Learn the top three mistakes business owners make in their pitches.
Find out how to choose a differentiator that will have the buyer's attention at “hello.”
Rewrite your pitch and try it out on the group in the session.

ABOUT THE SPEAKER

Chala Dincoy, CEO and founder of The Repositioning Expert, is a marketing strategist who helps B2B professional service companies change their messaging to attract more corporate decision-makers. In her former life, Chala was an award-winning marketer at several major corporations for 20 years. Now she's a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS and Fox, and a speaker at international industry conferences.

EXTRA EVENT

Insider's Executive

Roundtable:

'Creating a Multiple 6-Figure Differentiator to Land Larger Contracts'

While she's in Florida, Chala Dincoy (above) will lead a free two-hour executive roundtable of select women business owners whose companies produce $1 million or more in annual revenues and already sell to corporations.

She will share her experience on both sides of purchasing negotiations to help participants get to the decision-makers faster. Then participants will share their stories about what worked and didn't work for them in procurement negotiations.

The event is from 9 to 11 a.m. Tuesday, Jan. 21, at the NEC.

Space is extremely limited! Contact us by Jan. 15 for an invitation to this free event.

What Will You Accomplish in 2025?

Join Us at Noon January 17 for

a 'Manifest Your Mantra' Webinar

As we enter the new year, you might be wondering what 2025 has in store for you ... and how to approach it for the best possible results.

How about choosing a mantra? A word or phrase that holds special meaning for you will help you start the new year with intention and purpose.

Our President and CEO, Nancy Allen, is leading a one-hour webinar titled "Manifest Your Mantra" to help you be your best self in 2025.

What: "Manifest Your Mantra" webinar

When: Noon Friday, January 17, 2025

Details: Free to members and nonmembers. Register for this event and we will send you the Zoom link.

Tip of the Week

Which Areas of Your Life

Do You Want to Improve?

You're looking at your goals for the new year, and it occurs to you that it's hard to aim for them if you don't know where you stand. Don't despair ... a Wheel of Life can help!

There are countless versions of this cool tool out in the world, but here is one we created for women business owners.

Here's how it works:

Sketch a Wheel of Life graphic like the one above and imagine that the lines separating each wedge are on a scale of 1 to 10, with 10 being the outside of the circle.
Put a dot on where you are today in each category, with 10 being "fully satisfied" and 1 being "needs work."
Connect the dots so you can see where you stand in the different areas and where there might be gaps.
Celebrate any areas where you score 8 or higher and work on areas where you score 4 and lower.

Now you have a clearer picture to map out your goals!

Want to learn more? Check out Chapter #2 in The Decision to Start: 25 Tips for a Second Career as a Woman Business Owner by our President and CEO Nancy G. Allen. All proceeds from the book go back to WBEC Florida to support WBEs.

Buy the Book

Opportunities

Onboarding with WBEC Florida

Introduces You to WBENC Family

Next Session:

2 to 3 p.m. Thursday, Jan. 16, 2025

Now that you're certified, let us introduce you to the world of WBENC from a regional perspective. Learn how and where to use the branding to let others know about your new credentials. Understand how the WBEC Florida region supports you and your business through events, communications and other activities. Learn about our corporate partners and helpful resources.

Did you skip this step when you became certified? Or do you need a refresher? Feel free to sign up for this session, held on the third Thursday of each month at 2 p.m. WBEC Florida Certification Director Lisa Roblejo and her team will be your guides.

The session is free of charge. Sign up today!

Looking for Capital to Expand

and Operate Your Business?

6 to 7:30 p.m. Monday, Jan.13, 2025

Note: This webinar is free, presented by SCORE of Broward County. A copy of the recording and materials will be sent to all attendees

Sourcing Capital: Innovative Strategies

for getting the money you need for your business

The goal of this workshop is to prepare you to get the funding you need to start your business or to grow and expand it. This is an interactive seminar where participants will share their objectives with the presenter.

In this workshop, we will walk you through the basics of:

Bank lending
Venture and angel capital
Alternative financing strategies
Private investors

Participants will leave the workshop with an understanding of what banks and investors are looking for when providing capital to small businesses. They are lending and investing!

This is a unique opportunity to get insight that is typically not available. Resources of banks (that are actually lending) and investors will be shared with the participants.

Save the Date

WBENC Open House 2025: ACCELERATE Your Growth

Wednesday, January 29, 2025 | 2 to 3:30 PM ET

The WBENC Open House is returning January 29 to inspire the WBENC network to gear up for a successful 2025! WBENC will share details and key dates for new and returning opportunities including:

All are welcome to attend and hear directly what WBENC has in store for WBENC-certified WBEs, small business owners, and WBENC corporate and government members!

Join Us for the National Conference!

Mark your calendar for June 23-26, 2025, for a trip to New Orleans for the biggest WBENC event of the year! You and sister WBEC Florida members will meet more than 5,000 other attendees and get exposure to corporate representatives who are looking for potential suppliers like you.

The hotel room block hasn't opened yet, but when it does open next month, be sure to reserve a room in the host hotel because they go fast!

June 23-26, 2025

Visit the WBENC Conference Website

Thank You to Our Sponsors!

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