Digital Marketing: How to Stand Out in an Infinite Crowd
You thought the World Wide Web was already the center of the universe? You probably had no idea how much more dependent we’d all become—until the following words became staples of your vocabulary: quarantine, curbside pickup, contactless checkout, Zoom.
In one year, everything changed. Businesses with a small online footprint went fully digital overnight. Low-tech companies learned to video conference. Everyone in America suddenly lived, worked, and socialized online.
And it’s unlikely we’ll ever go back. E-commerce is booming! Grannies are buying groceries through apps. Brands that formerly had a mindless social media presence are finally finding their voice.
So if you’re working on your own digital marketing campaigns right now, you’re probably wondering: How the heck am I supposed to stand out in all that noise?
The Internet is more crowded and competitive than it’s ever been before. Whether you’re selling products on your own website or just trying to communicate with customers on Facebook, you’re still trying to catch the attention of an audience that’s got a thousand tabs open.
Here’s the advice that we want to share:
Get started. The first thing you need to do is establish a consistent presence. Stop worrying about what everyone else is doing.
- The longer you wait, the easier it is for people to form relationships with other brands and have their needs met elsewhere.
The important thing to remember is that everyone moved their business online because that’s where all the customers and clients are, now.
- Remember the grannies buying groceries on their phones? If grandma is shopping online, so is everyone else.
There’s more noise, but there are more listeners. Find your crowd by sharing your story. What makes your brand special? Where can you reach your audience best?
If you’re ready to find that niche strategy: Let’s get started. Mad 4 Marketing can help you stand out with eye-catching design, competitive analysis, and a deep understanding of your audience.