April 27, 2017 

Media Contact:

Lisa Doerner



War for Talent: Building a Company Culture & Its Importance
on Long Term Success
Digital Rochester hosts session on creating and benefitting from a positive environment
Rochester, NY On May 4, 2017, Digital Rochester's Technology Leaders Special Interest Group (SIG) will present "War for Talent: Building a Company Culture & Its Importance on Long Term Success" at Rochester Museum & Science Center. At this event, organizations will learn the elements of a great company culture, and the benefits a positive environment has on employers, employees, and the bottom line.  
Company culture is crucial to the long-term health and success of a company. This event will cover what makes a great culture, how to implement a company culture and maintain its effectivity through a company's various growth phases, and what is being done to educate students, who are about to enter the workforce, on being successful in the 21st century work environment. Attendees will also learn how to gain a competitive edge by building a great company culture.
"War for Talent" will feature four experts with unique perspectives on company culture. 

Panel Speakers:
Victor Perotti - Professor, RIT's Saunders College of Business: The Next Culture
Brian Carroll: Evidence-Based Cultural Evaluation
Justin Copie - CEO, Innovative Solutions: Culture Eats Strategy for Lunch
Tom Bachmann - Culture Shaping Master Champion, Paychex: Transforming a Culture
The event will begin with coffee and networking at 7:30 a.m. at the Rochester Museum & Science Center. Following the hour-long panel discussion, there will be time for questions from the audience.
Tickets are $35 for nonmembers, $20 for members, $15 for young professionals, and $10 for students. To register for the event, go to!event/2017/5/4/war-for-talent-building-a-company-culture-its-importance-on-long-term-success .



About Digital Rochester: 

Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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