Combined Insurance Company's Work- site Solutions Division began using SpeedMarketing about six months ago.
"The main reason we chose SpeedMarketing was for the ability to co-brand," says Dennis Ontaneda, vice president of sales administration.
"When we partner with a client, we print all the collateral with our logo and theirs," he explains. "SpeedMarketing gave us a more efficient way to co-brand for less cost."
Discovering more ways to use SpeedMarketing
Once he began using SpeedMarketing, Ontaneda thought of two more uses for it. "I'm even more excited about these uses than the co-branding," he says.
1. Warming up cold calls. "Instead of just walking into a sales call cold, our salespeople are using SpeedMarketing to customize one of our standard brochures," he explains.
"They can add the prospect company's name, as well as photography geared to their industry. The salesperson also adds his or her name and contact information.
"Using SpeedMarketing in this way has increased our sales activity and made our salespeople feel more confident when meeting with prospective clients," Ontaneda adds. "We've even incorporated SpeedMarketing into our sales training program."
2. Freeing up the marketing department. "SpeedMarketing has become a self-service tool for our sales staff," says Ontaneda. "Instead of calling our marketing people for a custom brochure or form, our salespeople can choose from a whole menu of brochures and a library of photo images.
"The sales staff can customize these materials on their own, without tying up our limited resources," he explains. "This allows our marketing people to focus on other things, making them more productive."
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