July 2011

speedmarketing logo

 success

Bell Litho Internet Solutions     Elk Grove Village, IL     bell-blis.com     847.952.3300       

Worksite Solutions, a Division of Combined Insurance Company

'We bought SpeedMarketing for co-branding,

but now we're even more excited about

its sales advantages'


Combined Insurance Company's Work-
site Solutions Division began using SpeedMarketing about six months ago.  

 

"The main reason we chose SpeedMarketing was for the ability to co-brand," says Dennis Ontaneda, vice president of sales administration.


"When we partner with a client, we print all the collateral with our logo and theirs," he explains. "SpeedMarketing gave us a more efficient way to co-brand for less cost."

 

Discovering more ways
to use SpeedMarketing
 

 

Once he began using SpeedMarketing, Ontaneda thought of two more uses for it. "I'm even more excited about these uses than the co-branding," he says.  

 

1. Warming up cold calls. "Instead of just walking into a sales call cold, our salespeople are using SpeedMarketing to customize one of our standard brochures," he explains.

 

"They can add the prospect company's name, as well as photography geared to their industry. The salesperson also adds his or her name and contact information.


"Using SpeedMarketing in this way has increased our sales activity and made our salespeople feel more confident when meeting with prospective clients,"  Ontaneda adds. "We've even incorporated SpeedMarketing into our sales training program."


2. Freeing up the marketing department.
"SpeedMarketing has become a self-service tool for our sales staff," says Ontaneda. "Instead of calling our marketing people for a custom brochure or form, our salespeople can choose from a whole menu of brochures and a library of photo images.


"The sales staff can customize these materials on their own, without tying up our limited resources," he explains. "This allows our marketing people to focus on other things, making them more productive." 

 

 

Did you know?

 

SpeedMarketing includes eight unique applications.  Begin with one, then implement more as you see the value.

 

  • Ad Builder
  • Campaign with a Click
  • Recurring Events Group Calendar
  • Control & Compliance: Credentials & Forms
  • Brochure and Proposal Creator
  • Financial Communications
  • Employee Communications
  • Creative Arts Efficiency Tool
  • Combined Documents

     

    SpeedMarketing allows Worksite Solutions' sales force to customize marketing materials for each prospective client.

     

    SpeedMarketing allows

    just-in-time inventory 

     

    "Using SpeedMarketing means I don't have to keep an inventory--which in itself is a savings," says Ontaneda.  

     
    "With static marketing pieces, new products would come out and I'd have to reprint

     everything--or come up with something to cover the change. Now when there's a new product, I never have to worry."

     

    Sales force enthusiastic
    about SpeedMarketing 

     

    "It takes only three or four minutes to customize a marketing piece for a prospect," says Ohio sales rep Hans Jeschke.
      
    "It's a great way to show prospects that you've really targeted them and that you're interested in working with them."  
      
      

    What can SpeedMarketing do for you?

     

    Visit us at
    http://www.bell-blis.com
    or contact Josh Kiem at 847.952.3300 or
     
    joshk@bell-blis.com 

    See SpeedMarketing at Chicago's Private Brand Movement Event   

     

    Plan now to attend this premier marketing event.
     

    When:    September 19-21
     
     

    Where:    Sheraton Chicago 
                  Hotel & Towers
                  301 E. North Water Street
                  Chicago, IL 60611
      
    www.privatebrandmovement.com

    BLIS LogoThe Technology Division of Bell Litho, Inc.
    370 Crossen | Elk Grove Village, IL 60007
    www.bell-blis.com | 847.952.3300 
    SpeedMarketing is a registered trademark of Bell Litho, Inc.