The goal of the Watch Muskegon Campaign is to enhance the overall image of the Muskegon area and to share positive changes both locally and regionally – early data results show that our efforts are working !

As we continue to focus on our three pillars of Education, Beautification, and Marketing, we’d like to share how the Watch Muskegon campaign has made an impact with its marketing efforts.
The Watch Muskegon Marketing pillar focuses on both a comprehensive regional marketing plan to attract visitors to Muskegon County as well as a local marketing plan to instill positive community pride. Marketing efforts include billboards, TV commercials, radio ads, social media, digital/print ads, promotional products, signage and more. Since the beginning of the campaign, Watch Muskegon has made progress in influencing perception. Below is a brief summary of the Watch Muskegon marketing efforts.…
  • Established and launched well-known brand messaging. (95% of Muskegon residents recall seeing or hearing messages related to the Watch Muskegon campaign)
  • Placed over 50 billboards, 5000 radio ads, 50,000 TV commercials throughout West Michigan.
  • Printed and distributed thousands of promotional items including apparel, stickers, yard signs, poster, banners, etc.
  • Utilized the Watch Muskegon website and Google Adwords for online marketing.
  • Generated a significant amount of positive news stories and interviews through various mediums.
  • Launched #ThisIsMuskegon photo contest resulting in over 3,000 active participants for the month of July 2017.
  • Utilized social media to promote events, positive stories, local businesses, etc. - increasing Facebook likes to over 10,000.
  • Hosted multiple events and participated in numerous presentations to spread the word about the Watch Muskegon campaign.
Without the generous contributions made by several donors, our marketing efforts couldn’t have been possible. Join us in becoming the positive change! Click here to learn how you can get involved.
Have questions? C ontact Carla Flanders at .