WaterRemarks -- December 2020
News and views from customer experience advisory firm Watermark Consulting
Top Ten List
Our Most-Read Posts Of The Year
Looking for a holiday reading list? As we close out the year, here's a look back at our ten most popular posts -- the ones that garnered the greatest attention from you, our readers.

[3 minute read]
Thanksgiving Zoom Call
Zoom's Branded Act Of Kindness
Zoom helped families connect during a Covid-disrupted Thanksgiving holiday, and the way they did it offers an important lesson for any company seeking to strengthen customer engagement.

[3 minute read]
Santa Thumbs Down
Is Your Company On The Naughty List?
From the WaterRemarks Classics Archive: What would Santa say to all those companies on the Naughty List, the ones that leave their customers more frustrated than festive?

[4 minute read]
Calendar flipping
ICYMI: Last Month's Edition Of WaterRemarks
Did you miss out on last month's edition of WaterRemarks? No worries, here's a link to access the newsletter, along with its top story: "The Dark Side of Customer Experience."

BY THE NUMBERS
0.67%

The overall improvement, over the past quarter century, in the American Customer Satisfaction Index, a widely-cited cross-industry measure of customer experience quality.
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