WaterRemarks -- February 2021
News and views from customer experience advisory firm Watermark Consulting
Peloton order delays
Peloton's Predicament: What To Do When Demand Outstrips Supply
Will Peloton stumble across the finish line, or cross it to cheers? The firm's struggle with product delivery delays offers customer experience lessons for any company with order backlogs.

[2 minute read]
Privacy notice
What Every Business Can Learn From Canva's Unique Privacy Notice
For customer-obsessed companies, there is no such thing as an "administrative" customer communication. Even a privacy notice becomes a vehicle for customer experience differentiation, as illustrated by the highly successful Australian start-up, Canva.

[3 minute read]
Raving fans
Raving Fans? Check.
Please indulge us as we engage in a moment of shameless self-promotion: In 2020, Watermark earned a perfect Net Promoter Score of 100% from its clients. But that's only one-ninth of the story.

[1 minute read]
Calendar flipping
ICYMI: Last Month's Edition Of WaterRemarks
Did you miss out on last month's edition of WaterRemarks? No worries, here's a link to access the newsletter, along with its top story: "The Covid Queue -- How to Make 'Waiting' a Better Experience."

THE LAST WORD
“He didn’t go into the general manager’s office and close the door. He was out talking to housekeepers, to associates who delivered the service.”

-- Former Marriott executive Lee Pillsbury, describing CEO Arne Sorenson's admirable approach to visiting nearly 200 Marriott properties each year, where he mingled with frontline staff, asking about their jobs and thanking them for their work. Sorenson died earlier this month from pancreatic cancer, at the age of 62.

Source: The Wall Street Journal (Feb 16, 2021)
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