WaterRemarks -- June 2020
News and views from customer experience advisory firm Watermark Consulting
What The Last Recession Reveals About Surviving The Current One
It's official: The longest economic expansion in American history came to an end in February. How can businesses best weather the current recession? Data from the last downturn offers some important clues.

Recession ahead
Why Insurers Are "On The Hook" For Covid-19
Insurance companies, citing policy fine print, say they're not responsible for the impact of Covid-19 business interruptions. But as Watermark founder Jon Picoult explains in this article for Carrier Management magazine, insurers are responsible in one important respect.

Case Study: Launching A CX Improvement Program
Sometimes the hardest part about launching a Customer Experience (CX) improvement program is knowing where to begin. Here's how one company used Watermark's "CX JumpStart" service to develop a CX strategy that paved the way for future success.

Case Study
ICYMI: Last Month's Edition of WaterRemarks
Did you miss out on last month's edition of WaterRemarks? No worries, here's a link to access the newsletter, along with its top story: "The Inconvenient Truth About Customer Experience Strategies."

THE LAST WORD
"Fall in love with the problem, and not with your solution ."

-- Scott Cook, co-founder of Intuit (maker of Quicken, the hugely successful pioneer in personal finance software).
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