Saunders Archery targets new overseas markets

Founded by Phyllis and Chuck Saunders in the basement of their Chicago apartment more than 50 years ago, Saunders Archery remains a family-run business, now employing a total of 20 people at manufacturing facilities in Columbus and Papillion. Chuck Saunders, CEO, has worked with NBDC as the company rolls out a new product to the European market before transitioning to China. Saunders says the company does approximately 70 percent of its business in foreign markets, including Japan.

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Josh Nichol-Caddy,MBA, CGBP, EDFP