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Meet the owner of Sweet Sister Bakery, Andrea Munford - When Andrea was moving to Poland Ohio, our mutual friend introduced us, and we spoke about her passion for baking and the launch of her bakery business.
I introduced Sweet Sister Bakery to MARQUEE knowing she was looking for marketing help, and she enthusiastically hired us to rebrand her business. As the Art Director I jumped on the opportunity - not only to give her some exciting choices, but to engage her in the process along the way. “Andrea - tell me about the colors you’d like to see” - she soon produced an email with photos of the colors of her walls in her house and a lovely boat with the prettiest aqua blue color. She knows who she is and what she likes. We needed further needed to investigate what makes her stand out - and so like with all of our clients, we presented her with our customized branding survey - a tool to dig deeper into what a client finds relatable and also unappealing and annoying.
We learned so much and carefully applied our knowledge base and got to work to bake up a new look for Sweet Sister Bakery! She already had her business name established, and it’s perfectly fitting - Andrea is really as sweet as her namesake. However we needed just a little more - and we developed a tagline that we think is playful and succinctly describes her bakery —
Scratch-made, Local & Cinnfully Good!
Interested in learning more? Check out Sweet Sister Bakery.
— Agata Khoury , Art Director
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