Thursday, November 8, 2018 | Santa Ana Star Casino Hotel
In the run up to the 2018 Top HAT Awards Gala, we will be spotlighting the individuals, teams, campaigns, hotels and experiences that make this event such a special celebration of industry excellence.
Nominate for a Marketing Award
2017 Winner: Santa Fe County - 2017 Visitor Guide (in collaboration with HK Advertising)
Best Print Campaign
Eligible campaigns and materials include brochures, magazine ads, booklets, visitor guides, pamphlets, direct mail, and other forms of printed media.
2017 Winner: NBC Universal Commercial Spots - Visit Albuquerque (in collaboration with Marble Street Studios; McKee Wallwork + Co.)
Best Broadcast Campaign
Eligible campaigns include television, radio, etc.
2017 Winner: The Andaluz Experience - Hotel Andaluz (in collaboration with boomtime)
Best Digital Campaign
Eligible campaigns include website design, digital advertising, mobile app development, online streaming, remarketing, email marketing, SEO, and other forms of digital media.
2017 Winner: Rainy Day Discounts - Routes Bicycle Tours & Rentals
Most Innovative Campaign
All platforms (print, digital, social media, broadcast) are eligible. This award is the ideal category to submit for uncommon campaigns, such as public relations, outdoor, and emerging media.
New Marketing Award - Best Social Media Campaign!

We have decided to expand our Marketing Award category by one, adding "Best Social Media Campaign" to the mix!

We decided that social media is such a huge slice of the marketing mix for many of our hotel, destination and agency members that we needed a stand-alone award to appropriately recognize the best social media campaigns over the last year! Could your campaign become the first-ever recipient of the award? Start your nomination today to find out!
Deadline for all Top HAT Award submissions:
Friday, Sept. 14 at 5:00 pm (MT)
Bowling Tournament
We're thinking of adding a special new function to this year's Top HAT Awards Gala festivities - a bowling tournament to benefit the Hospitality and Tourism Scholarship Fund!

But we want to hear from you what you think!

Fill out our short poll below to let us know your interest in participating in a bowling tournament before the Top HAT Awards Gala!

Nomination Tips
In order to ensure your nomination for any of our awards is as strong and comprehensive as possible, follow these helpful tips when completing your nomination:

  • Tell a story. This is our industry’s opportunity to celebrate excellence, but that excellence would not exist without the people. A terrific way to highlight achievement and exceeding the call of duty is to share stories about the nominee that demonstrate that fact.
  • Include numbers. No matter what award you are submitting a nomination for, there are numbers you can include to validate the success of your employee, team, campaign, event, venue, etc.
  • Focus on the recent. These are annual awards, and submissions should focus on the achievement over the past year. Please refrain from including information in your submission prior to 2018 or your most recent complete fiscal year, unless the information provides germane context to the recent achievement (percent increase in visitation, sales, etc.) The judging body will emphasize these criteria when evaluating submissions this year.
Download our 2018 Top HAT Awards criteria form to review all of the information and content you will need to gather for any award you plan to submit a nomination. This will save you time and provide clarity.

We have revised some of the language outlining the parameters of some of the awards, along with some of the question fields, so please review the awards criteria form even if you have submitted an award in a previous year.
Register for the Top HAT Awards Gala
Of course, don't forget to register for the 2018 Top HAT Awards Gala, hosted at the Santa Ana Star Casino Hotel on November 8, 2018! Registration is open, so be sure to reserve your seat or a table for your team while seats are still available! We do have early bird pricing, which ends Oct. 5.
Member Pricing
Individual ticket - $80
Table of 10 - $800
General Admission
Individual ticket - $110
Table of 10 - $1,100
*pricing increases after Oct. 5
New Member Promo!
Are you not a member of the New Mexico Hospitality Association, but have considered joining? Do you have a friend or colleague who has expressed interest in joining the New Mexico Hospitality Association?

From now until Oct. 19, the New Mexico Hospitality Association will be running a special referral promotion for new members!

All current members who refer a new member to join NMHA by Oct. 19 will be entered into a drawing to serve as an Award Presenter at the upcoming Top HAT Awards Gala! On top of that, all new members who join by Oct. 19 will also be entered into a separate drawing to serve as an Award Presenter at the Top HAT Awards Gala!

Please send any referrals to Kathy Kunda at