21 Lessons for the 21st Century
Harari suggests that as biotechnology and machine learning improve... it will become easier to manipulate people's deepest emotions and desires.
Shoshana Zuboff (from Harvard) calls this the age of
- the goal is to automate us.
When Coca-Cola, Amazon or Baidu knows how to press the buttons of your brain...they will no longer be in a race to hack your smartphone or computer - they'll be in a race to hack you and your organic operating system. We are not in the era of hacking computers;
we're living in the era of hacking humans.