Exciting Times Are Upon Us
With businesses reopening to pre-circuit breaker days and further easing of capacity and travel restrictions coming in phases we are all focused rebooting and summer.

Tourism Fernie has been actively marketing for summer since April and has already been active for the fall and winter season to come.

But it doesn't stop there, we have been so busy in many other areas such as destination management that we are now hiring for a Marketing Manager position!
Read below for a variety of updates!
$300,000 to Fund Elk River Access Enhancements
Tourism Fernie in partnership with local operators and the Elk River Alliance have secured some needed funding through the Targeted Regional Tourism Development Initaitive to improve and enhance river access along the Elk River.
Tourism Fernie is Hiring a Marketing Manager!
Tourism Fernie is growing thanks to the need to expand our role in sustainable destination management while continuing our marketing mandate. Deadline to apply is June 17th.
FREE Governance Webinar Series Starts June 8th
Non-profit organizations and board members looking to improve their knowledge of Board Governance should join this 3 session lunch hour series, free to members of Tourism Fernie and the Fernie Chamber of Commerce.
2 Weeks to Go! LOYAL to LOCAL Initiative on till June 20th
If you haven't participated yet in our support local initiative then GET ON IT, IT'S EASY!

No excuses...besides there's a cool hat or t-shirt for you.

Simply spend $100 or more locally, bring your receipt(s) to the Fernie Visitor Centre and get your freebies! Businesses - use this incentive to get folks shopping at your establishment!

Buy something for home, dine out, get some new gear, buy a gift card, book a guided tour, reserve a date night out at a local hotel or get your in-laws off the couch! There are lots of ways to support local.
Local Families/Couples Needed for Video & Photo Shoots
Tourism Fernie is always working with local photographers and videographers to shoot new content for marketing purposes. If your interested in participating in a half day commitment with some local gift cards for compensation please reach out!
Kombucha!
If you haven't checked out Fernie Alpine Springs location yet, you should! Head to
1501 - 10th Ave.
BC Trails Day!
It's BC Trails Day today! Don't forget to support local trail groups & ride the new trail in Montane!
Ride Better & Faster!
Ride Theory's mission is to help you conquer the next level of riding. Programs for the young & not so much!
RDEK Sustainable Tourism Strategy
Funded by the RDEK AREA A, Tourism Fernie has been working with a local stakeholder committee and Savage Marketing to identify priority areas in the front and backcountry that need sustainable recreation and tourism support. Spring surveys and engagement are now leading into key recommendations.
Fernie Featured on Pinkbike
Last summer we hosted rider/reporter/content creator Ben Haggar from Pinkbike, the mega mountain biking website with the largest audience of MTB enthusiasts.
Important Dates:

June 8, 15 & 22nd
Governance Webinars
June 10th
Fernie Housing Panel Discussion
June 17th
Virtual Fernie Ambassador Program
June 18th
Island Lake Lodge Opens
June 26th
Fernie Alpine Resort Opens
July 17th-18th
BC Cup & Canada Cup DH Race
August 15th-21st
Fernie Writer's Conference
August 23rd-26th
TransRockiesBC Gravel Royale Bike Race

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