When we set out to create our new 2017 Stone Product Catalog, we decided to take a fresh approach. Something none of our competitors are doing, but our audience really wants.
February 16, 2017
We've Flipped
When we set out to create our new 2017 Stone Product Catalog, we decided to take a fresh approach. Something none of our competitors are doing, but our audience really wants.

We realized...most stone catalogs present their information "backwards."

We've done enough research to know, women are the primary decision-makers when it comes to stone. And what do they care about most? COLOR! Then why do most stone catalogs show their profiles up  front, and color last?

We decided to flip this around,  and give consumers what they want most, first. So check out our new Stone Product Catalog and see our new approach!
Color Palettes - Up Front
First things first. On page 4 we entice with a beautiful spread showing 11 different color palettes, inspired by nature.
Three Primary Hues 
Within each color palette you'll see three circles showing different colors. These represent the three primary hues contained in that palette. This provides clues for integrating the stone with other elements in the home's exterior or interior.
"Architectural Creativity"
On the pages for individual color palettes you'll see an icon for "Architectural Creativity." Here we show two options. A Complementary Trim Color is shown for a hue that will blend in with the stone surface. We also show a Contrasting Trim Color, for consumers who want a little more pop in their trim color.
Our new Stone Catalog helps  homeowners express their creativity with a custom look!

Please take a look at our new stone catalog and let me know what you think.

Dylan Kaufman,
Stone Product Manager, ProVia 
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