Marketing Campaign Highlights 'How to Spend a Weekend in Redding'
Have you ever gone to a city and didn’t know what you wanted to do? That’s where we come in. The Redding Visitors Bureau launched a marketing campaign called “72 Hours in Redding” for the second straight year. It showcased some of the best activities and top attractions in the area in a fun, adventurous and inspirational style.
This year’s campaign highlighted the Lake Shasta Caverns tour, kayaking at Whiskeytown Lake, hiking in Burney Falls and Lassen Volcanic National Park, and enjoying the atmosphere at The Park – Redding’s Food Truck Hub. This year’s video campaign reached more than 250,000 people across Facebook and Instagram in the Sacramento, Bay Area, Los Angeles, Reno, Medford, Eugene and Fresno markets, and our videos were watched to completion over 281,000 times!
We’d like to thank all of the above locations for partnering with us to help show potential travelers why Redding should be in their vacation plans.