Date: March 20, 2019
2:00 - 3:30 pm ET

Jill Murphy, PT, DPT
Licensed Athletic Trainer
Certified Strength and Conditioning Specialist

Marketing in 2019 is so expansive, the sheer number of formats and media quickly spread budgets thin and water-down the message. Cash-based programming offers the perfect opportunity to market to new and existing clients without paying a dime. Discover how cash-based classes, educational sessions, services, and retail health products improve brand awareness, increase client sampling of your products and services, and build new and lasting relationships with fans loyal to your brand. Finally, utilizing innovative, never-done-before programming that fits your niche and builds awareness of your unique services, such as an urgent physical therapy clinic, is the perfect way to stand out among the competition, providing cash revenue while exposing new clients to what you do best.

Upon completion of the course, the participant should be able to:
  • Develop one new, unique, cash-based class or informational seminar that fits your mission, niche, and overall brand.
  • Expand three service offerings, beyond fee for service to cash-pay, using the talent and space you already have in place.
  • Identify five cash-based items that build your brand worth and improve treatment compliance by offering convenience and quality health and fitness products to your clients.