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If you attended the 2025 PBA Annual Conference, you may be familiar with our facilitator, as he delivered a highly praised AI presentation to conference attendees!
Christian Riddell has spent 20 years in the motorcoach industry, starting as a driver and dispatcher, later leading the Motorcoach Marketing Council, and now shaking things up as CEO of PBA Member, The Bus Network (TBN), the industry’s top innovator in motorcoach software.
When he’s not revolutionizing the way operators run their businesses, he’s a proud dad of five, an adoring husband, an outdoor adventurer, and always ready to cast a line whenever he can.
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