3/16/2021
The Importance of Advocacy
Effective advocacy builds your ability to have your voice heard on issues that are important to your company, employees, communities, and industries you serve. Engaging in policy advocacy can also raise awareness of your company’s mission and attract positive media attention. 

In this webinar, you will learn the importance of advocating for issues to government officials and how to start laying the groundwork today.
Date/Time: Tuesday, April 13th; 12:00 PM EST

Location: Online! A link to join will be sent prior to the session start date.

Cost: $0.00 - This is a free training event for our Members.
Join Sean Hughes, Director of Corporate Affairs of GNJMA member Coach USA, Trisha Fridrich, Principal of GNJMA Platinum Sponsor The L&W Team and I for lunch and learning! The following topics will be discussed, followed by a discussion and Q&A:
Everything You Wanted to Know About Government Affairs But Were Afraid to Ask
The “Nuts & Bolts” of Government and How Things Really Get Done
-Corporate Responsibility, You and How to Leverage It with Elected Officials
-What’s Important to Your Representatives and Why the Constituent Voice Matters

The Importance of Relationships in Advocacy 
-It Is Definitely Who You Know: Creating Relationships Before You Need Them
-How to Get Started (and Keep It Going)
-How The L&W Team is Helping

Panel Discussion and Q&A

Our Member Presenters:
Sean Hughes, Director Of Corporate Affairs, Coach USA, oversees managing and delivering the Coach USA Group’s communications and Governmental Affairs strategy in the United States and Canada. His responsibilities include government relations, advocacy, media relations, reputation management, crisis communications, corporate communications, and corporate social responsibility.

Paramus, New Jersey-based Coach USA which is one of the largest transportation companies in North America that owns and operates 25 local companies. Some of those companies have been in business for more than 75 years, which operate scheduled bus routes, motorcoach tours, charters, and sightseeing tours and is the parent to Megabus.com 
 
Sean’s work in the public affairs field has yielded him numerous awards, including the 2003 and 2005 Gold Mercury Awards, and the 2003 SABRE and PR WEEK award for Public Affairs Campaign of the Year and was nominated for a 2010 SABRE Award for Associations. Additionally, he was inducted to the Irish Echo 40 under 40 Class of 2012 and won the People’s Choice Award. Also, he was inducted into the NJBIZ 40 Under 40 Class of 2014, and Twenty in 20 by the Advocacy Association in 2020. 
 
Sean received his B.A. from Bloomfield College, majoring in Political Science with a minor in Communications. He has also attended professional development programs at the Eagleton Institute of Politics at Rutgers University and the United Nations.
Trisha Fridrich is an operator turned technology nerd and motorcoach industry advocate at The L&W Team. Leveraging technology to solve this industry’s biggest challenges, she helps motorcoach companies optimize for efficiency across internal operations and advocacy.
 
If the robots can do it, they should! Trisha is proud to help increase bandwidth for teams to focus resources on strategy, decision-making, and empathic conversations. Her outspoken nature regularly challenges the status quo to drive change and growth.
 
Trisha spent more than a decade running a sightseeing tour before earning her MBA at Vanderbilt University and returning to the field with a new perspective. She loves spreadsheets and is obsessed with efficiency everywhere but in the kitchen, where she loves to spend her evenings making delicious feasts for family and friends. Originally from Seattle, WA, she now resides in Raleigh, NC.
Thank you,
Patricia Cowley
Executive Director
Telephone: 908-750-4538
Website: www.gnjma.com
Contact: Pattie Cowley, Executive Director | Greater New Jersey Motorcoach Association 
908-750-4538 | pcowley@gnjma.com | www.gnjma.com