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As Marjorie Aquino, Director of Sales for DTH Travel Group shares:
China is one of those destinations everyone thinks they know -- Beijing. Xi’an. The Great Wall. The Terracotta Warriors. Shanghai.
And of course, they deserve their place. But China is so vast that seeing its greatest hits is really only the beginning. The more interesting question is: what happens when you look beyond them?
That is where China gets really interesting. Think ancient capitals and imperial history, but also a country at the forefront of technological change. Here, technology is not simply about looking to the future — it is also helping China preserve and share what came before — offering a fascinating meeting point between the past and the future.
That's why you can still experience Dunhuang’s Mogao Caves, where thousands of years of Buddhist art and Silk Road history are preserved inside desert cliffs; Guilin’s karst peaks rising from the Li River; Zhangjiajie’s extraordinary sandstone formations; or the almost surreal red landscapes of Dongchuan in Yunnan.
Then there is the China you meet through its people. In Yunnan, ancient traditions are still part of everyday life. Hani communities continue to cultivate their remarkable rice terraces. Dali offers an insight into Bai culture, while Lijiang reveals the traditions of the Naxi people. This is the China that rewards curiosity.
For today’s traveller, the opportunity is not necessarily to see more of China. It is to experience a more layered China: combining cultural heritage, dramatic landscapes and living traditions in journeys that go well beyond the standard circuit.
That is exactly what I’d like to explore with you on Wednesday, September 23, 2026, at 12 NN EST, in our upcoming webinar: Authentic China Travel: Culture · Nature · Local Immersion.
Together, we’ll look at how to design China journeys for clients seeking:
- Ancient China with more depth — from Beijing and Xi’an to the extraordinary Mogao Caves of Dunhuang
- Landscapes beyond the postcard — from Li River karst scenery and Zhangjiajie to Yunnan’s striking Red Land
- Culture that is still lived, not simply displayed — discovering Hani, Bai and Naxi traditions through the communities that keep them alive
- China that feels personal — combining iconic sights with local encounters and less conventional experiences
Leading the session will be Eric Zhang, our China Reservation Manager and local specialist, who will share first-hand insight into how to turn China’s extraordinary scale and diversity into thoughtfully paced, immersive journeys.
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