The environmental consequences of plastic packaging are causing growing concerns, from their littering and polluting our oceans to their climate impact. Studies show that replacing plastics with wood fibre has a significant promise. Therefore, modern packaging solutions are crucial for reducing our consumption's life cycle emissions as well as maintaining efficient logistics and retailing.

Sweden is proud to have fearless forerunners such as The Absolut Company and BillerudKorsnäs to help our economy switch from fossil to renewable materials. Join us next week to get exclusive insights in their unique partnership in developing the world's first 100 percent recyclable and biodegradable paper bottle. We will hear more about their sustainability strategies to achieve UN Sustainable Development Goals, actions to meet Circular Making goals, development of paper packaging technology and implementation of the paper bottle for carbonated beverages.

The Absolut Company, is part of the Pernod Ricard family, the world's second largest wine and spirits producer. The Absolut Company has the worldwide responsibility for the production and marketing of Absolut Vodka – the sixth biggest spirits brand globally. It is also Pernod Ricard’s largest international spirits brand by volume. The company has over 500 proud co-workers and its brands are sold in more than 140 markets. The head office is located in Stockholm and production takes place in Åhus, Sweden. To learn more about The Absolut Company’s work on Sustainability TAC S&R Report .

A leading provider of packaging materials and solutions that challenge conventional packaging for a sustainable future. BillerudKorsnäs' expertise, ranging from raw material to consumer insights and environmental concerns, is key for unlocking the potential of paper and packaging solutions, and ultimately, to empower brands and businesses. The starting point is the pure, strong, light primary fibre from responsible forestry in the north and their expertise in process and packaging technology, design and logistics.