April 13, 2020
Hi Members -

I hope you are managing in these trying times. I know it is frustrating trying to navigate the loan/ grant process and the government bureaucracy. This is an unprecedented process, so I do think we need some patience. Below are various webinars that are designed to help you. Please take advantage of them. Our website has great resources too. And - if you are conducting business in some form and are not yet listed on our Open Businesses pages, please let me know so I can add you.

Take care. Stay safe and healthy.
Los Gatos Chamber Staff
Webinar - The CARES Act
What You Need to Know Now
Tuesday, April 14 , 2pm
The Campbell Chamber is offering a free Webinar on the CARES Act & PPP. Presented by Michael Lombardi of Eckley Lombardi Glascott LLP. Michael will overview the latest information on the Coronavirus Aid, Relief, and Economic Security (CARES) Act and Payroll Protection Program.  
Michael will answer questions submitted in advance (by 5pm Monday) and provide practical tips for small businesses. 

Registration is required and limited to 60 people.
Webinars on our Website
There are a variety of webinars on the Chamber website on the Resources page regarding Covid-19 and the various aspects relevant to small businesses, including the Anna Eshoo presentation that was full. We will continue to post relevant topics here.

Covid-19 Employment Law Update -
Presented by Sweeney Mason LLP - April 10
Small Business Assistance in Response to Covid-19
Presented by SBA and SBDC
Congresswoman Anna Eshoo's Small Business Webinar - April 9
Digital Marketing Webinars
By Elperin Consulting
In this current crisis, digital marketing is more important than ever. Sofya Elperin-Smirnov, our expert on small business digital marketing and social media, is offering several webinars. She presents our monthly Digital Marketing Workshop, but also presents many more seminars through her own company, Elperin Consulting.
Facebook Ads (Beginner ) - April 17, 1pm - $10
  • Facebook is a Pay to Play structure. Organic + Paid = WIN
  • Why is it called Pay to Play?
  • What is an Ad Campaign?
  • Campaign Structure
  • Setup - picking an objective or goal
  • Targeting - who are you targeting, how do you target?
  • Tracking - how can we see if this campaign worked?
  • Ad Creation and Design Resources

Google Analytics (Beginner) - April 24, 1pm - $10
  • What is Google Analytics?
  • How do you set it up?
  • Overview of the different sections.
  • Adding filters to block out your personal traffic.
  • Quick analysis

  • You have lots of marketing ideas but how do you follow through on them?
  • A marketing initiative is called a campaign in marketing world. You will learn to create, manage and track a marketing campaign.
  • Bonus: Track results through Google Analytics (Google Analytics training on April 24 is recommend as a prerequisite).

Registration require for all webinars
National Small Business Town Hall Series
The US Chamber of Commerce, in partnership with Inc. Magazine, CO is hosting weekly virtual townhalls to help small business owners and sole proprietors navigate financial aid and support programs and answer common questions. The next one is Friday, April 17 at 9am.   Register to attend the next virtual town hall .
Covid-19 Resources
Don't forget our Resources Page is a trove of information designed to help you navigate this trying time.
Town of Los Gatos website
The Town of Los Gatos has compiled a very comprehensive page of Covid-19 messages and resources. It outlines how all the Town departments are functioning throughout this crisis. In addition, it has resources for businesses and individuals, as well as ways you can volunteer.
Coronavirus Update
For the latest updates, please visit Santa Clara County Public Health.