Week 37: Contemplating entrepreneurship?

Week 37: December 20, 2025

Contemplating entrepreneurship?

Back in Week 10 , we shared some resources that were geared towards the early stages of pursuing a career in entrepreneurship. This week we wanted to highlight again some of the books that we highly recommend if you're an entrepreneur or planning to become one. Not considering entrepreneurship right now? File this email away - you may want to come back to it one day!

The 100 Week Sprint team

To-do's this week

Got 5 minutes? Order a book or two that we've recommended.

Got 30 minutes? Check out the course offerings at your school on entrepreneurship and the pitch deck examples.

Got an hour? Read one of the recommended books. Hello, My Name is Awesome is a great place to start.

Must-reads for aspiring entrepreneurs

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

by John Jantsch by Thomas Nelson

This is a go-to resource for building your small business marketing plan.

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

When it comes to branding a business, Watkins offers practical advice on how to create a lasting brand.

"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

by Jeanne Bliss

This is a book you won't want to miss when it comes to creating lasting relationships with returning customers.

So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

by Cal Newport

This is an interesting read on doing what you're good at, and loving it!

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Are you considering launching a business? This book will save you lots of time and energy helping you to focus on your endeavor.

The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch

Looking to expand your customer base? Here are some ways to use referrals to your advantage as you build your business.

TechCrunch

Stay up-to-date on the latest news in the startup community by subscribing to their newsletters.

Are you an entrepreneur? Have a "must read" book not on our list? Let us know!

Online Resources

Explore a variety of resources: Harvard Innovation Lab has a listing of great resources. Click here for a compilation of tools you can use.

Get your business plan together: These are some popular resources in the seed community that could get your pitch deck up and running. Click here for Guy Kawasaki's 10-side overview and click here for an additional pitch deck resource.

Missed a week or two? Click here for our article archives.

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