First, I must apologize for the two week hiatus... I decided to take a break from the newsletter to finalize our new branding. It was time for a change - oddly enough when I asked clients, friends and colleagues about the new logo in comparison to our old logo, I was quite surprised to hear no one really liked our previous logo and in particular the owl icon... This owl is much bolder, brighter and doesn't leave you guessing what the name of the company is. I would hear: PRoo, P-R-owl, and more. Lessons learned - vet before you change! I vetted this one, but would love to hear your thoughts on it - email me!
It will be some time before I get all aspects of our branding changed over (our website is huge, not to mention all the documents I have to change - so forgive me if you see both the old and the new for awhile.. After all, I have to get your work done as well! The rebranding is an after-hours project!
And, along with the branding change, of course, I had to change this newsletter as well. Not only has the design changed, I am splitting it in two - a version for local subscribers and a version for non-local subscribers. I have consistently received complaints of too many local items within that just don't apply to 70% of our subscriber base. This issue there is only one version as there isn't much to say on the local front. It makes sense, and I'm happy to listen to you and change accordingly. If you have any questions or comments, feel free to reach out.
Also - over the next three weeks, you may see a little more about Constant Contact from me than usual. Every year Constant Contact puts on an event called Summer Camp for their partners. Basically, we need to follow along and participate in their challenges and activities to earn swag (the important stuff) - but really it is to ensure we are educated on the products (the really important stuff). I've already earned my Archer Badge for Summer Camp - woohoo! It is also that time of year when I need to re-certified to keep my Certified Constant Contact Solution Provider status. I'm in my 18th year selling Constant Contact and helping businesses with their email marketing needs. WOW!
Enjoy!
Debi Katsmar
YOUR WEEKLY INSPIRATION
Even when you don't know how, believe that you will.
Benefits of Using a CRM System
Whether you're a small business owner or part of a large enterprise, a CRM can change the way you handle customer interactions, track leads, increase sales and improve productivity.
Ensure your website is mobile-friendly to capture traffic from smartphone users. With more people browsing the web on their phones, a mobile-optimized site improves user experience, reduces bounce rates, and can boost your search engine rankings, as Google prioritizes mobile-friendly websites.
KNOW-HOW
Customer Journey
Planning Checklist
If you're thinking of a CRM System, or even if you're not - planning your customer journey is always a good thing! It will make for a great customer experience and keep you and your team on track as well. If you need help - give us a call at 905-734-8273.
We are thrilled to show off, Van Egmond Electric's new website - an agricultural, industrial and commercial electrical contractor from Niagara-on-the-lake, Ontario. They have completed projects in the agricultural sector across Canada.
Take a guided tour of Zoho CRM - it is about 12 minutes for a brief overview.. If you like what you see, click the link below for a free trial (as a Zoho Authorized Partner, this is our affiliate link) - or contact us for more information.
If you have questions about whether a CRM is right for you, or which CRM to use - or maybe you're using one but just not sure how to make it work for you - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
