“RoofersCoffeeShop is committed to the roofing industry and the contractors who make it great,” stated Heidi J. Ellsworth, RCS president. “We want to know what the industry is seeing and experiencing as they continue to roof and protect buildings across the nation. The strength of the industry lies in the knowledge of the professionals and their ability to network, gain ongoing education and communicate effectively.”
Nearly 70% of respondents identified labor retention and recruitment as a top business issue. COVID-19, product costs, safety, technology and competition also stood out as challenges contractors are facing. From the information gathered, digital-based marketing is a significant need within the roofing industry with contractors responding that website, digital advertising, marketing plans and content are among their greatest needs.
Since 2016, RCS has surveyed contractors in the industry and developed three Trends Reports to date that focus on the challenges faced by contractors, their likes and the tools they are using to build their businesses.