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Visa and Mastercard reached a proposed settlement on November 10, 2025 in a long-running legal fight with merchants and retailers that could allow merchants to determine which credit cards their stores accept and temporarily lower swipe fees, but business interest groups argue it does not go far enough to provide relief to small businesses facing exorbitant swipe fees.
What This Means: If approved and implemented, the settlement would temporarily lower swipe fees by an average of 0.1 percentage point for five years, cap swipe fees on standard credit card transactions at 1.25% for eight years, and give merchants the option to accept or reject certain types of cards, like premium rewards cards, though the practical use of such an option seems infeasible for many business owners.
The Big Picture: The settlement still allows card networks to maintain outsized control over pricing, offering only limited relief while locking merchants into a structure that preserves high fares. Swipe fees remain one of the fastest-growing expenses for franchise owners — in many cases rivaling other major costs like labor.
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