Weekly Member Memo - Oct. 22, 2024

Wine Road's First Holiday Wine Trail & Market

We're making plans for our first

Holiday Wine Trail & Market,

December 7 - 11:00-4:00


The idea will be for each participating winery to have a local product that can be featured, such as jam, jelly, honey etc. A winery may want to showcase an artist doing a demo, while selling their artwork - maybe hand painted holiday cards. Is there a jewelry maker, knitter, DIYer... you know that would love the opportunity to sell their product?

Sign Up HERE

We have sold 1650 tickets.

Only 7 more days to sell 350 tickets!

Last year we sold 1910 - we're aiming for 2000

Share on social ~ "Tickets Sales END Monday Oct. 28"



Supply pick-up is next week- WEDNESDAY October 30

---->>> NEW LOCATION - Coyote Sonoma

44F Mill Street - Healdsburg

9:00-2:00 - this is the only time we can staff this location.

This is not our office, this is a winery/tasting room, we need all supplies picked up that day, no one is there on other days.

WINTER WINELAND

We are excited to have 70 wineries!

Whoo hoo!! That is GREAT.

40+ are extending their offer to Monday, so it really will be a 3-day celebration!


Event Date: January 18-19, 2025

Anticipated ticket sales 1800

Reimbursement, up to $250 for food, music, decor (food is not required). We encourage you to have a selfie station... something cute guests can share on social #winterwineland2025


Tickets on sale ~ Nov. 7th

Locals Only

We have 20 wineries signed up, but we'd love to see

40 or 50 to make a big splash!

I'm am sure you would all like to see a few more people

during the week - give this a try.


We are going to create an online list of winery members that are interested in offering a 2 for 1 Tasting - for LOCALS - On Thursdays… every week, every month, all year :-)



The guest would simply need to show you their ID with a local, Sonoma County address.


Wine Road will:

  • Create a page on our website - Locals Only Tasting
  • This will be a simple list of wineries that offer this special
  • We will provide you with a PDF file of a sign you can download post - “Ask about our Locals offer". It will have a QR code to the list of participants.
  • We will create some videos for social to promote it, it will be targeted to Sonoma County only and we will mention it on some local radio interviews.
  • We will be working with local wine shops to help us spread the word.

We will get the word out locally!

We will launch this as soon as we have 30 wineries on board.


There are no variations on the offer - it’s just: 

2 for 1 tasting, Thursdays Only, Local ID required.


If YOU want to be listed, please send me this information, in this format:


My Vineyard & Winery Name

1234 Street Name, City

Phone

Website

Community Benchmark - some interesting DTC numbers for you to review. September 2024 and Year To Date results are from over 500+ wineries across all regions participating in Community Benchmark

SAVE THE DATE - Wine Road Member Holiday Bash

Thursday | December 5th | 4:00-6:30pm

Francis Ford Coppola Winery

Details to follow....

Tasty Appetizers, Plenty of Wine, Games, Prizes, Camaraderie, and some Wine Road News!

We had our 2nd Wine Road team meeting, on the road at David Coffaro Vineyard & Winery. This "work from home, meet on the road" is a GREAT plan for us. We can connect with members, and Liana is able to get a ton of photos for her weekly Featured Winery and Wine Stopper and she can pass along the rest to Mysty, for her social media postings. This week we will be at Colagrossi Wines.

WIN EXPO - Dec. 5th - Register Now

Registration is open for the 12th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled to take place at the Sonoma County Fairgrounds in Santa Rosa, CA, on Thursday, December 5th, 2024.


WIN Expo is the largest trade show and conference focused exclusively on the Lake, Mendocino, Napa, and Sonoma wine regions. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference.


Join us to celebrate the achievements of the past year, network with colleagues, foster new connections, and prepare for a thriving 2025.

REGISTER HEREPromo Code: WR2024

Thank you to our partners along the Wine Road for their financial support.

Wine Road Northern Sonoma County | Wineroad.com

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