Weekly Member Memo - Feb 25, 2025

We're making it easy - check out this 1-minute video recap for the weekly news.

Here We Go - Barrel Weekend 2025

Supply Pick-Up Tomorrow ONE DAY ONLY - Wednesday

Remember, we no longer have an office for you to stop by for supplies.

Supply hand out is at:

Coyote Sonoma Winery / 9:00-2:00

You will get glasses, wristbands, programs, event maps. Debbie will email your RSVP list on Wed or Thurs.

Advance Ticket Sales ENDED last night.

We sold: 1400

Weekend = 1119

Sunday Only = 195

Designated Drivers = 86

LAST YEAR we sold 1807

Weekend = 1475

Sunday Only = 205

Designated Drivers = 127

YES - we will have "will call" tickets available.

We will post the link online by 6pm today.

Prices do go up for Will Call

We anticipate selling 100 more tickets.

We will continue selling tickets until 9am Saturday morning.

NEXT WEEK - Supply Return - Thursday, March 6th from 9am-2pm at Coyote Sonoma.

Please do not drop anything at our former office location - ONLY Thurs. at Coyote Sonoma.

Key webinar takeaways include:

How to introduce Share & Pair Sundays to your customers
Why texting is a powerful channel for increasing engagement
Prebuilt message templates to streamline promotions
Pro texting tips to maximize conversions and ROI

Leadership Excitement

"The success of Come Over October proved that wine lovers are eager for fun, easy ways to engage with wineries and with community," said Karen MacNeil. "Share & Pair Sundays is the next step in that journey, and by partnering with RedChirp, we're making it incredibly simple for wineries to participate and connect with their customers in a meaningful way."

Join the Webinar

Don’t miss this opportunity to learn how your winery can turn conversations into conversions with Share & Pair Sundays!

Date: Thursday, February 27, 2025

Time: 10 AM Pacific

Board Application Here DEADLINE is FRIDAY

WR Board of Directors

Do You Want To Help?

We need members with ideas to move the organization forward, ideas that will help keep our doors open. Times are changing, Do YOU want to be a part of that change?

The Board determines the direction, the goals and programs that Wine Road staff implements.

Meeting are once a month.

Terms are for 3 years.

Candidates must be an owner or in a management position to run.

Now's the time to get your staff trained on all things Wine Road, tourism and Sonona County...they should all be Ambassdors.

It takes about an hour.

Read the study guide, watch the video, take the online quiz.

GET THE PIN!

Ambassadors

We have 46 wineries on board with this program. Let us know if YOU want to be added to this list.

2 for 1 tasting

Every Thursday

Local, Sonoma County ID required

We are now advertising in multiple local papers, and on the radio. We have segmented out our social for a "local only" reach also and we're promoting with videos.

Thank you to our partners along the Wine Road for their financial support.

Wine Road Northern Sonoma County | Wineroad.com