Weekly Member Memo - Dec. 17, 2024

Wine Oh! TV featured Healdsburg and Wine Road on Dec. 7th & 8th

SATURDAY

Los Angeles KCAL 2:00pm

SUNDAY

Sacramento KMAX 11:00am

San Francisco KPYX 12:30pm

Seattle KSTW 4:30pm


Mysty Stewart, our PR & Social Manager worked closely with Monique Soltani to arrange for several of our Wine Road members to be included in Monique's Healdsburg episode. Wine Oh! TV Healdsburg.

Community Benchmark - DTC November numbers 2023/2024


Overall November DTC Sales across our 550+ West Coast Wineries were up +0.7% compared to the previous November. Year to date through November, overall DTC sales are down -3.5%.


Overall, November Tasting Room Visitation contracted -3.0% compared to November of 2023 (after a -7.5% decline in October and a -13.6% contraction in September)


Click to see the details

Taco Tuesday food shot

Our first post will go out in the January 2nd newsletter, sharing wines to pair with "Taco Tuesday". The posts will also include a link to our member wineries that produce the suggested varietals.

Introducing our new monthly blog Drink This With That


Starting in January, we will post a new blog every month pairing different ethnic foods with wine. This will be featured on our home page, included in our monthly consumer newsletter and it will be found in the BLOG link on the website.


We will no longer be doing the Varietal of the Month, this will take the place of that monthly post.

Help spread the word.

If you are participating, share on social. Tool Kit Here

We have now sold 700 tickets.

Anticipated ticket sales 1800

Deadline to Sign-Up is Tomorrow - Dec. 18

Introducing our new

Barrel Weekend


Guests can taste...

  • The Past (library wines)
  • The Present (current vintages)
  • The Future (barrel wines)


MARCH 1-2, 2025 | 11:00-4:00

We'd love to have a list of wineries that are also pouring their featured wines on Friday, February 28th!


DEADLINE to sign-up is TOMORROW Dec. 18th (firm)

Details and Registration HERE

If YOU want to be listed, let me know.


We will do some radio interviews in December to officially kick this off, then continue to promote via targeted social and digital ads - heavier after the holidays. We will do paid local radio in 2025 and we have mailed signs to wineries and larger Sonoma County employers, to share with their staff.

Thank you to our partners along the Wine Road for their financial support.

Wine Road Northern Sonoma County | Wineroad.com

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