After leaving the tech industry behind in 2002, Dexter Chow and his wife Anna, bought Cheeky Monkey Toys in hopes of dabbling in an interesting market as well as achieving a flexible schedule to spend time with their growing family.
Cheeky Monkey Toys has grown since its establishment in 1999. After Dexter bought it in 2007, the store grew in size and has continuously flourished throughout the years due to their quick adaptations with trends and experimenting with different toys. Dexter mentions that the main challenges he faces involves finding staff members for the store and losing regular customers that age out of their toy phase. However he has learned to love the less constraining environment and flexibility that owning a store provides for him and his family.