This week I'd like to share another insightful article with you that was written by Alexa Collins, who talks about various ways to leverage social media to enhance your brand.
Choose the platforms that fit your audience
By Alexa Collins
Just as every business’s target audience is going to be unique, each social media platform has a different personality. You don’t have to show up consistently everywhere—in fact, doing so would stretch your brand too thin.
While TikTok, Instagram, Facebook, Twitter, Snapchat, LinkedIn, and Pinterest are all social media channels you can be active on as a business, Rachel Karten says that Instagram and TikTok are the priority platforms she’d recommend that businesses invest in right now.
“If you have a younger audience, TikTok is a great place to be. Instagram is still a really important place that almost acts as a website for your brand. A lot of people will go to an Instagram account before they even go to a website. Think about what your goals are, who your audience is, and where you want to be,” Rachel says, noting that older demographics are best reached on Facebook, and Pinterest is still extremely relevant.