Bristol Eliminating Substance Use Together (BEST) announced a major brand refresh to reflect the Drug-Free Community Coalition’s all-encompassing commitment to reducing substance abuse in Bristol.
The rebranding was spearheaded by BEST Coalition Co-Chair and Bristol’s department of Parks, Recreation, Youth & Community Services, Drug Free Communities Grant Project Coordinator, Jenelle Howard. Howard expressed her excitement about the rebranding, stating “We are excited to be taking BEST to another level with the help of our coalition and the community”.
Fueled by the recent re-funding of the $125,000 Drug Free Communities Grant, awarded to BEST in October of 2020 by the Center for Disease Control (CDC), BEST has embraced the evolution of the coalition as their fight against drug use has remained constant. The result is an overhaul on the coalition’s image, branding, and positioning in the community.