Many originators in the commercial equipment leasing and finance industry perceive the calendar as an upward slope. Business volume increases throughout the year and then the fourth quarter push comes along and propels their volumes toward. or ahead of, their annual budgeted numbers.
Top originators don't wait. They start acting now. Every day is an opportunity to create new relationships and fund more transactions. It is always better to start the year strong; to be ahead of budget by the end of the first quarter and to crush your annual budgeted production numbers well before entering the fourth quarter. There is always enough business to support the most aggressive originators. While average originators may enter the year at a casual pace, top produces forge ahead and grab their fair share while their competitors are getting off to a slow start.
2021 top producers:
Are already executing on their 2021 plans
Have identified new relationships that they will develop in 2021
Are prospecting, quoting, and funding transactions in January
Are executing on initiatives that will improve their penetration into existing relationships.
Top producers are creating new opportunities every day. Top producers don't wait - they capture success now. What are you waiting for? We are already into week two of 2021.
Survive - Thrive - Lead
This "Sales Tip" is provided by Wheeler Business Consulting.