We all have heard the saying, "A good salesperson can sell ice to an Eskimo." I never bought into that logic. However, I am positive I could sell a warm coat to an Alaskan native. I believe in the coat. I can visualize the benefits of warmth.
I strongly believe in the benefits provided by the commercial equipment finance and leasing industry. The industry supports small, medium, and large businesses throughout the country. The commercial equipment finance and leasing industry is a vital part of the US economy. The industry provides funds for all types of equipment that allow all types of businesses to grow and prosper. Growing businesses support families and individuals.
As a young originator, I once asked an owner of a trucking company why he funded his tractors and trailers through me and my company. He explained that I was a critical part of his company. He explained that the financing I provided allowed his company to have a newer fleet of trucks, which allowed him to win larger contracts, employ more people, move more product, and grow his company. He went on to explain that because of the financing I had provided over the previous few years, he was able to offer full time employment to more drivers. Those drivers had secure incomes and were able to provide better lives for themselves and their families. I became an instant believer in my products. I felt the warmth of the coat.
As a participant in the commercial equipment finance and leasing industry, you are supporting American businesses and improving the lives of many. Believe in your products; advocate for businesses; sell the warmth of a coat. Make a difference.
Survive - Thrive - Lead
This "Sales Tip" is provided by Wheeler Business Consulting.