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Competition is good for originators — fierce competition is even better. It forces originators to sharpen their skills, elevate their services, and push harder than they would on their own. In a $1.3 trillion commercial equipment finance and leasing industry, there is more than enough business for well‑positioned originators who stay disciplined and proactive.
Here’s the twist:
Your competitors often see you more accurately — and more positively — than you see yourself.
Competitors see the deals you win, the structures you create, the professionalism you deliver, and the consistency of your execution. They don’t see the internal bottlenecks, the occasional credit backlog, or the one deal that stalled months ago. They see your best work, not your daily frustrations.
High performers focus on their strengths, lean into their market reputation, and position themselves as the fierce competitor; the professional others prepare for, talk about, and try to beat.
That’s why top originators ask themselves a powerful question:
How does my competition describe me? If your competition described you today, would they call you a threat?
Top originators make sure the answer is yes.
They lean into their strengths.
They amplify their wins.
They position themselves as the competitor others prepare for.
Don’t fear the competition. Become the originator that others fear and respect as a top professional who delivers superior services to vendors and end-users.
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