|
Top originators understand that opportunities in the commercial equipment finance and leasing industry are vast. With a $1.3 trillion market, securing $10MM, $20MM, or even $50MM in funding is a small but achievable fraction for those originators who take the right approach.
A conversation with a veteran originator—who has navigated decades of industry shifts—offered key insights into what it takes to succeed in 2025. His perspective is clear:
-
Opportunities Abound – Despite uncertainty in the market, he sees an abundance of business available to exceed his goals.
-
The Market is Changing – Vendors, end-users, and competitors face new challenges, requiring originators to work harder and smarter. The key to success? Selling expertise, value, and professionalism. Clients want trusted advisors, not just salespeople.
-
Competitors are Hesitant—He is Aggressive – While others act as if the glass is half empty, he sees it as full of new and different opportunities. He is actively expanding his network of vendors and end-users, ensuring his database in 2026 looks vastly different from 2023. New relationships are critical.
-
Resilience Wins – Having thrived through the 2008 financial crisis, the 2020 pandemic, and multiple economic disruptions, he knows that businesses need equipment in every economic environment. Those who adapt will succeed.
-
Blocking Out the Noise – Instead of getting distracted by headlines on tariffs, inflation, and volatile markets, he stays focused on his clients’ needs, helping them navigate today’s economic realities.
-
Investing in the Future – 2025 is about laying the foundation for long-term success. He is embracing new technology, streamlining efficiencies, and ensuring that both he and his clients are positioned for growth.
Success in 2025 isn’t about waiting for the market to improve—it’s about shaping it. Originators who build strong relationships, leverage technology, and take an advisory role will not only survive but thrive.
| 
