In this week's newsletter:



• How to Be a Successful Solopreneur
• Intuition or Analytics: How Should You Run Your Business?
• New Funding Could Bring Transformation to Local Brownfields
• Thanksgiving Marketing Ideas for Restaurants
• Upcoming Small Biz Education: Small Business Management Program
• Tip of the Week: Optimize Your Existing Market
• Leadership Resource: Business Skills That Make Millions

How to Be a Successful Solopreneur

Rieva Lesonsky, AllBusiness.com

The startup boom that began during the Covid-19 pandemic is still going strong. And while many of today’s entrepreneurs are more business savvy than startup small business owners of the past, there’s still a lot they don’t know about actually running a business.

[Learn More]

Intuition or Analytics: How Should You Run Your Business?

Jim Schleckser, Inc.com

The question is whether you'd rather have more shots closer to the mark using your gut, or would you rather take the risk that just one of your shots will make the biggest impact through analytics?

[Learn More]

New Funding Could Bring Transformation to Local Brownfields

Oliver Palmer, DailyAstorian.com

Across Oregon, hundreds of contaminated sites scatter the map. The properties — a patchwork of old gas stations, agricultural facilities and vacant storefronts — have long been dead zones for redevelopment.

On the North Coast, a new $800,000 grant could help property owners begin to transform them.

[Learn More]

Thanksgiving Marketing Ideas for Restaurants

Katherine Pendrill, TouchBistro.com

Thanksgiving is the perfect time for restaurateurs to ramp up their marketing efforts, as many diners are eager to gather with family and friends. These efforts will help keep your restaurant top of mind all the way through the holiday season and keep sales rolling in. 

[Learn More]



Small Business Management

Begins November 29th | 3:00-5:00pm

Are you an existing small business owner looking to improve your business management skills? The Clatsop SBDC’s Small Business Management (SBM) program is designed to help you level up your entrepreneurial skills.  In SBM your business is the textbook, and what you learn in the classroom is designed to directly be applied to your business. 

Applications open for Level I & NEW Level II Small Business Management Program. 

 Fee: $200 | Thank you to Northwest Oregon Works for their generous scholarship which allows us to provide a $900 program value at an affordable price for students. 

Register Here

Optimize Your Existing Market

Growing your business doesn't always mean getting new customers — it can also mean selling more to your existing customers. To implement this strategy, segment your market to identify the customers that are most likely to buy from you. This analysis can divide up your customers based on the criteria you choose, such as age, location and buying history. Once you find the most profitable segment of your market, focus your sales and marketing efforts on that segment and expand your business with them in mind.

Business Skills That Make Millions

Myron Golden