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Congrats to Mick Kneeland for being recognized for his Community Service! The surprise presentation was held Thursday morning, August 17th at Viking Village Foods. Kneeland was nominated by Pam Coy, Owner and General Operation Manager of Viking Village Foods.

Kneeland has always worked with community groups to have successful fundraisers. Whenever a local school needed help with their events, Mick was there. For over 20 years he has helped cook for the teachers' annual picnics. Kneeland was key in organizing the annual Great Steak Cookout fundraiser for the last 15 years. This event supported the high school’s activities department and raised over $220,535. 

Kneeland has been in the grocery business since he was 8 years old. “He is very dedicated to the grocery industry” said Coy. Kneeland has had a lifetime of grocer experience and knowledge as he is retiring at the end of the year. When it comes to training the next generation, Kneeland has been key to having students join the grocery industry. Due to his many years in the grocery industry Kneeland has many vendors and colleague contact in the industry that help keep the store running successfully. 

Each week a WGA Award Winner will be highlighted in the Weekly Special. Keep an eye out to learn more about the winners!

Register For The WGA Innovation Expo!

The earlier you register the better! Register for Wisconsin Grocers Innovation Expo TODAY! This year at the Expo you can attend our Innovation Stations, chat with vendors and retailers, take a break at the Cart Corral, watch the Great Wisconsin Bag-Off, and much more! Join us at Fox Cities Exhibitions Center in Appleton on October 17th and 18th by registering here!

If you have any questions about sponsorships or booths contact

Kris Neilson

If you have any questions about the Great Wisconsin Bag-Off contact Lauren Barnes

Competitions at the Expo

The Great Wisconsin Bag-Off

Make sure you have a bagger to represent your store at the Great Wisconsin Bag-Off! Each store can send ONE front end staffer to compete in the competition. They will compete against other baggers from across the state for a chance to represent your store and Wisconsin at the National Grocers Association Show in 2024.

Registration is open now!

Wisconsin Cake Decorating Championship

Show off your cake decorating skills! This year the competition will have two categories: Smash Cakes showcasing a Lil' Monster theme and 3D Cakes showcasing a Spooky Stories theme. Competitors can be students/beginners (less than 3 years experience) or professionals (3+ years of experience).

Register today!