Office of the President

October 3, 2022

Dear William Paterson Faculty and Staff,

As I’ve discussed at last month’s State of the University address and elsewhere, the William Paterson community has done a lot of good branding and identity work over the past year, which will help us articulate our unique value proposition to prospective students and families. One of the key ways in which we will put our plans into action is through the development of a new integrated marketing campaign with an emphasis on advertising to engage prospective students and influencers with a strong University identity and image. To assist us in this work, we have chosen as our new marketing agency the well-regarded firm Ologie of Columbus, Ohio, following a national Request for Proposal process. Ologie specializes in higher education and has gotten strong results for its impressive roster of clients.


Ologie will build out and implement our new branding and identity elements in phases based on our student success resources and know-how while retaining Will. Power. as a key element of our communications strategy and marketing materials. To bolster this effort, we have decided to use strategic initiative funding to increase our marketing agency budget in support of advertising. In an increasingly competitive environment, it is clear that we are being outspent by our competitors on advertising visibility. We have a great story to tell, and this increased strategic funding will allow more prospective students and families to hear it by expanding our visibility and impact in the market. Additional integrated marketing projects will continue to be handled by our Marketing and Public Relations Department, working closely with Ologie and our Admissions offices. We are confident that Ologie is the right choice, and that this is a sound investment that will support our enrollment and retention goals.

A reminder that the Enrollment and Budget Forum will be held this ThursdayOctober 6, from 12:30-1:45 p.m. in the Library Auditorium. The event will not be livestreamed, so I encourage you to attend in person to hear updates and ask questions on the University’s overall enrollment and finances. The forum slide presentation will be available online afterward. 

October 6 is also the First Thursday of the month, so please join me and your colleagues upstairs in Hobart Manor for some light refreshments and socializing from 4:00-5:30 p.m.

Looking ahead to next week, Thursday and FridayOctober 13-14 are Wellness Days, when the University will be open, but no classes will be held. Instead, we are encouraging William Paterson students, as well as faculty and staff, to take advantage of a series of events focused on our individual and collective physical and emotional wellbeing. Please check your email, as well as WPConnect and Pioneer Life for more details. 

Amirah Elayan '22 stands for a photo at the award ceremony for the Prize in Ethics from The Elie Wiesel Foundation for Humanity.

This week’s WPWe are Proud – Congratulations to Amirah Elayan ‘22, who graduated summa cum laude earlier this year with a bachelor’s degree in English and has been nationally recognized with the third place Prize in Ethics in The Elie Wiesel Foundation for Humanity’s prestigious annual contest. Among the other winners and honorable mentions were students from Yale, Amherst, and the University of Chicago. The Foundation, created by the late Elie Wiesel soon after he was awarded the 1986 Nobel Peace Prize, aims to combat indifference, intolerance, and injustice through international dialogues and youth focused programs that promote acceptance, understanding, and equality. Elayan was recognized for her essay, “The Moral Dilemma of Living.” She was also one of five students nationwide who was recently selected by the Literary Agents of Change for the Association of American Literary Agents Fellowship, which afforded her the opportunity to intern with Salky Literary Management this past summer. The fellowship strives to diversify the world of literary agents, which is mostly white. Elayan, of Washington Township, New Jersey, is Palestinian-American.

Our students and graduates are doing great things thanks to their Will. Power. and the caring and support of all of you. Thank you, and have a great week!


Richard J. Helldobler, Ph.D.
Office of the President | 973.720.2222 |