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DEAR VALUED PARTNERS,
This year’s Global Summit is just around the corner, and the Crescent City is poised to Welcome All Y’all April 24-27 to the Higgins Hotel for a three-day huddle with industry experts and international media to position the Southern region to increase its market share. Springtime temps, paired with the history, culture and unmatched cuisine of New Orleans, are the perfect backdrop for telling the stories of the authentic South.
Registration opens at noon on Monday, April 24, as our pre-FAMs arrive. We have 46 journalists scouring the South on 13 FAM trips to discover stories, hidden gems and that authentic angle that will inspire millions of consumers worldwide to plan a trip to the South. Monday evening, please join us for an opening reception at the WWII Museum adjoining the Higgins Hotel sponsored by the Louisiana Office of Tourism.
Tuesday promises a distinguished list of speakers to gain insight into analyzing data, connecting globally, marketing, utilizing international media and climbing to the summit with Travel South all while our journalist guests are exploring NOLA. It’s always 5 o’clock somewhere, but on the 2nd floor of the Higgins, join us for a true New Orleans happy hour sponsored by New Orleans and Company! Finish the night by exploring New Orleans and its numerous restaurants, promising Louisiana’s finest.
On Wednesday, begin your day with a breakfast sponsored by the Louisiana Office of Tourism. Immediately following is the inaugural year of Media Marketplace, where PR suppliers will have the rare opportunity for pre-scheduled, one-on-one meetings with a bevy of top-tier international journalists. Enjoy lunch with musical entertainment sponsored by Alabama Tourism in between Media Marketplace sessions. Also taking place on Wednesday is Global Innovation Challenge, with a lunch for our vendors and state tourism staff to connect. Immediately following the buying session, Travel South will conduct its board meeting. Completing the day will be a Whiskey Notes with Tennessee happy hour sponsored by Tennessee Tourism. If you haven’t eaten enough delicious food, use your last night to experience yet another amazing New Orleans restaurant!
Looking forward to a great Global Summit experience in New Orleans with more than 200 people all focused on the goal of $10 billion in international visitor spending by 2026!
Sincerely,
Doug Bourgeois, Assistant Secretary, Louisiana Office of Tourism & Chairman, Travel South USA Board of Directors
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| MARKETING OPPORTUNITIES |
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| Travel South will unveil its 18-month calendar very soon. Use it to make plans for partnering with Travel South to sell your destination to the world. |
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TRAVEL SOUTH'S 18-MONTH CALENDAR
May 1
Travel South will be releasing its 18-month calendar on May 1 allowing our partners the ability to plan ahead to join upcoming missions, sponsor activations, participate in tour operator campaigns and host events to sell the South to the world. |
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| SOUTHERN SUCCESSES |
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Influencers Showcase Six Travel South States
Outdoors, Adventure & Nature are the focus of Travel South Naturally .
In the fall of 2022, influencers Amelia LeBrun, Amy Shore, James Norbury, Federico Penta and Guy Davis journeyed throughout Kentucky, North Carolina, South Carolina, Alabama, Arkansas and Louisiana on an outdoor adventure. They traversed the southern landscape by boat, bike and on foot to capture footage for the campaign entitled, “Travel South Naturally.” Read more about this exciting campaign from start to finish here. |
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| IN THE NEWS |
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| Travel South works tirelessly to promote its 12-state region to the world. This month, the South shows off everything from its natural side to its luxurious side in travel publications in Italy, the Benelux region and in Australia.
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SELLIN' THE SOUTH TO ITALY
Latitudes Travel Magazine featured West Virginia, North Carolina and Tennessee state parks promoting the great outdoors in 9 digital advertorials, banner ads, you tube videos, weekly newsletters, social postings and print articles appearing in DOVE. |
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BENELUX REGION PROMOTES TENNESSEE
The spring edition of AmericA Magazine was distributed on March 10th. It contains an article featuring Chattanooga and Knoxville, Tennessee, focusing on some of the iconic attractions, history, urban life and musical influences of the two cities. |
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THE AMERICAS LUXURY TRAVEL GUIDE
Travel Associates Australia brand released "The Americas: A one of a kind Luxury Travel Guide" featuring many fantastic southern destinations throughout Louisiana, Georgia, the Carolinas, Tennessee, Mississippi and West Virginia. |
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| BY THE NUMBERS |
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| We are looking forward to seeing everyone at Global Summit later this month. New Orleans will be the perfect place for a three-day huddle with industry experts and international media to position the Southern region to increase its market share. There will be 46 journalists representing 63 publications along with 8 Global Partner Program representatives. Lastly, there are approximately 2,184 one-on-one appointments scheduled for Media Marketplace’s inaugural year. |
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46
JOURNALISTS |
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63
PUBLICATIONS |
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2K+
APPOINTMENTS |
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| UPCOMING EVENTS |
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All Y'all are Welcome Concert
May 22
Registration opening April 12 to buy general admission tickets. Suppliers tickets are $250 each. Buyers and media contact your local representative to confirm your ticket. Join us for a bite before and cocktails throughout this amazing concert of truly Southern tunes. |
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