Heretto Returns to LavaCon 2025 Atlanta

as a Sapphire Sponsor!

Heretto is the ultimate content operations platform for customer-driven companies. Their cutting-edge CCMS, Deploy API, and Portal toolset empowers users to independently resolve product issues, streamlining support and elevating customer experiences.

Their mission is to empower enterprises to build their most ambitious and impactful content experiences. They do that by prioritizing customer-focused service, accountability, adaptability, helpfulness, and empathy.

Click the Heretto logo or here for more information about their products.

Attend these sessions from Heretto being presented at LavaCon Atlanta!

Deploying Your Docs to AI is Easier Than You Think

Patrick Bosek, CEO, Heretto

Top Five Ways to Harness the Power of AI Co-Pilots

Scott Abel, Content Strategy Evangelist, Heretto

Thursday Webinar

How Custom AI Models Are Reshaping Content Operations

Generic AI tools like ChatGPT (Generative Pre-trained Transformer) are great for brainstorming, but they fall short when it comes to enterprise content operations, structured content, and knowledge management. They don’t understand your brand, your audience, or your compliance requirements.

That’s where Custom GPTs come in—AI models fine-tuned on your own data, workflows, and taxonomy to automate content creation, streamline governance, and improve content findability.

During this talk from Leslie Carruthers, founder and president of The Search Guru, we’ll explore how leading organizations are using Custom GPTs to power intelligent content workflows, metadata tagging, structured authoring, and multilingual content delivery.

Key Takeaways:

Why off-the-shelf AI tools fail in enterprise content operations and how Custom GPTs solve challenges in governance, metadata, and structured content

How AI-powered content automation enhances metadata tagging, taxonomy management, structured authoring, and multilingual content workflows

Best practices for training and deploying a Custom GPT tailored to your organization’s unique content needs

Join us this Thursday, 07 August at 10am PDT

Can't make it? As always, register for the webinar and watch the recording at your convenience.

Last Day to Register and save $200 off Conference Tuition

Sending multiple team members? Email Jack@lavacon.org for group rates.

Need to build a business case to attend? Attach a copy of the Schedule at a Glance to your training request and highlight all the sessions that will help solve your organizations' content challenges.