America's River Festival Recap
The 2016 America's River Festival (presented by American Trust & Savings Bank) exceeded expectations. On Friday, June 10, 3,300 individuals attended the festival to see acts that included Nashville up-and-comer Jon Pardi, who sang crowd favorite, "Head Over Boots."
Saturday, June 11, the second annual beer event, The Tappening, welcomed 650 attendees, approximately 150 more people than the inaugural 2015 event. With warm weather, music and brews, this event was a highlight for festival goers. A record-breaking 8,000 attendees enjoyed the Saturday night concert, while headliners Cheap Trick and REO Speedwagon relived the magic of their greatest hits.
Overall 548 communities, 24 states, and one foreign country made up advanced ticket sales. An economic impact of $1,422,000* was generated by the event.
Thank you to all of our sponsors, contributors, vendors, partners and attendees who make this event a success year after year!
Make sure to save the date for June 9-10, 2017 where you can see Old Dominion and more!
*According to the Iowa Regional Sports Authority Economic Impact Formula