TOP STORIES
Puerto Rico Is Looking Forward To The Future
After Hurricane Maria left Puerto Rico destroyed or as Duracell calls it, the “Island Without Power,” the people of Puerto Rico are resilient and ready to rebuild. With the help of Duracell, the U.S. territory has received over 100 tons of batteries for radios, portable fans, water filters, respirators, and other much needed tools for survival. Although Duracell is genuinely trying to help, the cause marketing is great timing following a fairly quiet year for the battery giant.

Jack In The Box Testing Out Stoner Food
Several states have made the recreational use of marijuana legal. California is the latest and most relevant due to its size. Adweek tells us Jack In The Box has created its own “happy meal for adults” called…wait for it…Munchie Meals! It includes five churros, three chicken strips, two tacos, an order of half regular and half curly fries, a drink, and probably a partridge and a pear tree. Munchie Meals will be tested in Long Beach later this month for $4.20, a number that has deep roots within the stoner community.
Matt Is Back In A Lincoln
Lincoln Motor Company released an ad for their new Lincoln Navigator, and everyone’s favorite brand spokesman (that doesn’t do that much talking) is back. The spot “Perfect Rhythm” features a drumming McConaughey beating to the world around him. Some say he’s waiting on the train, others say the train is waiting on him.

TRENDS & TECHNOLOGY
Amazon Has Biggest Holiday Yet
Amazon, Inc reports a big win for the end of 2017. The company reports, “record numbers” in November and December, beating last year’s “over one-billion items shipped” worldwide. Amazon also saw a 70% increase in orders made through their app and gained over 4 million new Amazon Prime members. The company is expected to make up over half of all online holiday sales. 
Steve Jobs Can Get Back To Fashion
After a five-year legal battle with Apple, Italian fashion company Steve Jobs can get back to work. Two Italian brothers needed a name for their clothing and accessory company and noticed Apple never trademarked Steve Jobs. The two jumped on the opportunity and recently won the right to keep their company named after the tech mogul. The Verge tells us that Apple attacked the company for having a similar logo. The court found that the letter “J” was not edible. 
Samsung Builds The Wall
There’s an old, terrible joke my grandfather used to tell me about watching the wall for entertainment when he was a kid. Well, seems Samsung made my grandfather’s exaggeration an actual product. Business Insider tells us the company is releasing a 146-inch TV dubbed “The Wall.” As of now, The Wall does not have a release date or an expected price.
HYATTWARD SPOTLIGHT
Let Yourself Win
It’s well known that alcohol and drug addiction is a major problem in the U.S. The number of deaths related to opioid overdoses have doubled over the years, and more than 13.8 million Americans struggle with drinking problems. It’s reported that only 10% of those addicted seek help.

We’ve been working with MFI Recovery Center for some time now. Our 2016 “Let Yourself Win” campaign won multiple Health Care Advertising and American Advertising Federation awards. This year, they wanted to continue the campaign, but update the ads. 

We still focused on the constant struggle the addicted face every day, but didn’t want to feature the overtly serious ads most recovery centers produce. We still needed to capture the battle, show the struggle one endures, and then inspire them to seek help, ultimately letting “yourself” win. The campaign includes television, movie theater, and radio advertising. Check out how we took the battle of addiction out of the boxing ring and brought it to the streets. 
HYATTWARD ON ADVERTISING
2018 Tech You Should Be Excited For
Although Apple released two iPhones and Mac made bit of a comeback, tech industry news in 2017 may have been underwhelming for some. It took a few steps backwards after Apple admitted to throttling older iPhones and the haunting security issues and hacks that made headlines throughout the year. If 2017 didn’t satisfy your tech-crave, 2018 should be better.

We’re on the verge of the fourth industrial revolution. Unsurprisingly, most of the planned inventions are aimed toward entertainment and will fit in our pocket. However, there is a handful that aim to assist in our day-to-day lives.

2018 will be remembered as the first real year for self-driving cars. Although they will not be mainstream just yet, Arizona is planned to see real world tests. Waymo will be the first company to test their self-driving cars on public roads with real customers as passengers. In October, Waymo completed tests on public roads with employees in the car. Hopefully, this leads to less accidents and provides a solid foundation for future AI work.

There’s talk of augmented reality breaking through this year. Consumers have been limited in their exposure to the tech after the Pokémon Go craze in 2016. Go proved there was a demand from the public for AR tech. The company behind the popular app made nearly a billion dollars in 2016. Most of that was made within the first two months of the app’s release. Google, Facebook, and Microsoft are in their own “space race” for the next big item to explode the AR or VR market.

If you’re a bit of a conspiracy theorist or stargazer, 2017 left you with little information on released Pentagon files regarding flying objects and random black rings appearing in the sky. Also, Blink 182’s Tom DeLonge created the Starts Academy of Arts and Science, as well as a UFO research team, which is composed of ex-CIA and Lockheed directors. We can’t promise anything, but we don’t blame you for being excited about a possible UFO/alien disclosure sometime this year. 
IN QUOTES
“And now we welcome the new year. Full of things that have never been."

- Rainer Maria Rilke, Poet and Novelist