UVI is pleased to announce that Randall Sookoo will join the Data Analytics department as Senior Director of Consumer Analytics and Insights.
As our new Senior Director of Consumer Analytics and Insights, Randall’s responsibilities will include developing and driving customer analytics strategies and roadmap to support the organization's goals focused on generating customer value and driving revenue growth. He will lead the identification of trends within and across properties including leading best practices and opportunities for improvement.
Randall comes to us with more than 20 years of experience, having recently served as a senior leader and global head of CRM, Business intelligence & Analytics for Royal Caribbean Group primarily focusing on their luxury portfolio. Randall has expertise in consumer insight strategies, demand generation, and hyper growth for Fortune 500 companies within the travel, hospitality, and consumer product industries.
Randall’s recent accomplishments have included identifying high value customer travel segments throughout the pandemic netting an over 15x return on investment and the launch of a global center of excellence for analytics & consumer insights in over 20 markets.
Randall received his bachelor's degree in Computer Engineering from the University of Miami and a Master's Degree in Marketing from Webster University.
Please join us in extending a heartfelt welcome to Randall as he begins his journey at UVI.
Email: randall.sookoo@uvi.sandals.com
EXT: 4209
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